Ηλεκτρονικά συστήματα διαχείρισης σχέσεων με πελάτες: τάσεις, προοπτικές και εφαρμογή στη στύχρονη επιχείρηση

Ανδρούτσου, Ευθυμία Λάμπρου

info:eu-repo/semantics/masterThesis

Postgraduate Thesis / Μεταπτυχιακή Εργασία

Relationship marketing

Ηλεκτρονικό εμπόριο

Αξιολόγηση συστημάτων CRM/eCRM

Customer relationship management

Crme evaluation

Σχεσιακό μάρκετινγκ

Υλοποίηση συστημάτων

Electronic customer relationship management

Electronic commerce

Systems integration

Διαχείριση σχέσεων με πελάτες

Ηλεκτρονική διαχείριση σχέσεων με πελάτες

Aristotle University of Thessaloniki

Aristotle University of Thessaloniki - ΙΚΕΕ

Postgraduate Theses

Greek

2009

2009-12-08T10:01:31Z

http://ikee.lib.auth.gr/record/113780

Αριστοτέλειο Πανεπιστήμιο Θεσσαλονίκης, Διατμηματικό Πρόγραμμα Μεταπτυχιακών Σπουδών, Πληροφορική και Διοίκηση

http://creativecommons.org/licenses/by-sa/4.0 (for attached file), Aristotle University of Thessaloniki / Library and Information Centre

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info:eu-repo/semantics/openAccess