Destination branding: η περίπτωση του νησιού της Καλύμνου

Κουτούζη, Μαρία του Πέτρου

info:eu-repo/semantics/bachelorThesis

Graduate Thesis / Πτυχιακή Εργασία

τουρισμός

Κάλυμνος

place branding

προσωπικότητα

τουριστικός προορισμός

place marketing

tourist destination

tourism

strategic tools

branding τουριστικού προορισμού

στρατηγικά εργαλεία

ταυτότητα προορισμού

destination identity

branding τόπου

personality

Kalymnos

μάρκετινγκ τόπου

destination branding

destination image

εικόνα προορισμού

Aristotle University of Thessaloniki

Aristotle University of Thessaloniki - ΙΚΕΕ

Graduate Theses

Greek

2016-10-19T10:01:54Z

2016

http://ikee.lib.auth.gr/record/285186

Αριστοτέλειο Πανεπιστήμιο Θεσσαλονίκης, Πολυτεχνική Σχολή, Τμήμα Μηχανικών Χωροταξίας και Ανάπτυξης

http://creativecommons.org/licenses/by-sa/4.0 (for attached file), Aristotle University of Thessaloniki / Library and Information Centre

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info:eu-repo/semantics/openAccess