KOUTSOUKIS, NIKITAS - SPYRIDON (ASSISTANT PROFESSOR, DUTH)
VASILIOU, DIMITRIOS (PROFESSOR OF BANK MANAGEMENT, HELLENIC OPEN UNIVERSITY)
MIHIOTIS, ATHANASIOS (ASSISTANT PROFESSOR, HOU)
The Case Studies in the Thematic Unit MBA 61 have been prepared to help the student enhance his/her ability to comprehend situations in general Management, Human Resource Management, Marketing Management, and Strategic Management.
The objective of case-studies used in teaching, is for the student-analyst to study the collected data and information, the sequence of events, their outcomes and, by applying his or her assimilated knowledge and experience to elicit his own insight as to how successful (or not) the original developments were, and what alternatives, if any, may have been more appropriate.
management, human resource management, marketing, strategic management