The first part deals with a customer satisfaction survey conducted on behalf of EYDAP (Athens Water Supply & Sewerage Company). The methodology employed for the analysis of the data includes most methods of Quantitative Analysis (sampling, descriptive statistics, hypothesis tests, etc). The second part describes an econometric model of Greek Exports. Following the traditional economic theory, export demand functions are specified and consequently are estimated using annual data for the period 1961 - 2000. Finally, in the third part applications of Decision Making Methods are presented in relation to the business decisions faced by MODA CHROMA SA, Synthetic Leather Manufacturers.
"To show how the methods of Quantitative Analysis are applied in real world business problems. In particular, we present a case study concerning a customer satisfaction survey conducted on behalf of EYDAP (Athens Water Supply & Sewerage Company). The survey was conducted during May-June 2001 and covered all regional areas (shops) of EYDAP by means of a random sample of 1.200 customers from the Athens area. The methodology employed for the collection and analysis of the data includes most methods of Quantitative Analysis. To present to the students how economic and business models are specified and estimated. For this purpose, following the traditional economic theory, a complete econometric model of Greek Exports is specified and consequently is estimated using annual data for the period 1961 - 2000. Then, the empirical estimates of the relevant specifications are presented, and their implications for Greek trade policy are discussed. To show how decision making methods are applied in real business problems. Taking as an example the case of a manufacturing company (MODA CHROMA SA, Synthetic Leather Manufacturers) we present the application of Decision Trees, Utilitiy Functions and Sensitivity Analysis in Decision Making with Multiple Criteria.This hypertext is a compliment to the three volumes:
1) Manolis G. Kavussanos, Advanced Quantitative Methods For Managers, Volume I, Advanced Quantitative Analysis, HOU, Patras, 2005.
2) Manolis G. Kavussanos & Daniel Giamouridis, Advanced Quantitative Methods For Managers, Volume II, Economic and Business Modeling, HOU, Patras, 2005, and 3) Fragiskos Batzias & Zannis Res, Advanced Quantitative Methods For Managers, Volume III, Decision Making, HOU, Patras, 2005
which are published by Hellenic Open University and are offered to the MBA students. By reading this hypertext, students will understand the usefulness of the relevant methods taught in the class and will exploit how these methods are applied in real business problems."