The role of the banks in the promotion of contemporary art and its institutions since 1989-Istanbul : a case study

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Διεθνές Πανεπιστήμιο της Ελλάδος
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Σημασιολογικός εμπλουτισμός/ομογενοποίηση από το EKT

2011 (EL)
The role of the banks in the promotion of contemporary art and its institutions since 1989-Istanbul : a case study (EN)

Fountouki, Aikaterini (EN)

Prof. Kolonas, Vasilis (EN)
Professor Skaltsa, Malamatenia (EN)
School of Humanities, MA in Black Sea & Eastern Mediterranean Studies (EN)
Lecturer Gyioka, Charikleia (EN)

The issue of the promotion of art and culture, especially contemporary art, has many different aspects and is influenced by almost every parameter of political, economic and societal life. In this essay, taking Istanbul as a case study, I will try to examine the most important factors that have played a crucial role in the involvement of art and culture and the development of an art market in a specific region, as well as the preconditions that allowed such a development. The historical and political contexts of the changes that have leaded to a certain status will be also set under discussion. In the second part of my essay I study the impact of globalization on the formation of a cultural identity in Turkey and the interaction between contemporary art and the phenomenon of globalization, along with its connotations. Moreover, Istanbul is to be seen as an emerging cultural capital in the global art scene. In the third part I study specific cases of financial institutions in Turkey, since they constitute new, yet dynamic, actors in Istanbul‟s art market. More specifically, the cases of Yapı Kredi, Akbank, Garanti, and Iş Bankası are the focus of my study in that part. Through the examination of these indicative examples of extensive corporate action in art and culture, I will try to draw some first conclusions about the motivation, strategy, and the perspective of the involvement of the financial institutions in such activities. Having examined the most critical aspects of the above mentioned issues, I come up with a set of conclusions regarding Istanbul‟s transformation into a global city, the role of contemporary art in this process, as well as the political and economic powers that define the terms of the changes taking place in Istanbul towards this direction. However, the subjects involved are far too complex for simplified solutions or definite conclusions; but at least – and that may indeed be more essential – the present analysis contributes to further the ongoing discussion and research by enlightening the various aspects and factors that seem to be determinant for this multidimensional issue and its potential. (EN)

masterThesis

Διεθνές Πανεπιστήμιο της Ελλάδος (EL)
International Hellenic University (EN)

2011


School of Humanities, MA in Black Sea & Eastern Mediterranean Studies (EN)



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