Innovation in Greek SMEs during recession and evaluation methods of new ideas.
Karvounis, Athanasios
This dissertation was written as part of the MSc in Management at the International Hellenic University. This research highlights the importance of innovation in every kind of industry and focus on Greek SMEs. The macro environment of Greece is volatile, since the economic recession is harmful and prevents the economic growth of Greek firms. The dissertation will be a qualitative report, based on unbiased sources, such as articles, relevant books and reports. Except from the secondary research ,corporate members from Greek firms will be interviewed and their responses will be analyzed in order to measure the level of innovation in several Greek industries. The dissertation aims to collect, describe and analyze methods, which are used in order to evaluate new ideas. The level of innovation is an important part of every business in order to face inertia, be creative and sustain its competitive advantage among competitors. However, it is obviously that the creation of new ideas is not enough, since the firms must critique them and highlight the optimal of them. This study was written with the guidance of Prof. Costas Andriopoulos and Dr. LidaKyrgidou. My supervisorsinspire me and motivate me to go in depth in this kind of research.
