School of Economics, Business Administration and Legal Studies, MSc in Strategic Product Design
This thesis introduces a problematic about the lack of quality souvenirs in the city of Thessaloniki, researches and analyses existing products and proposes a new line of 3D puzzles of the monuments of the city. Through literature review on the topic of tourism and souvenirs as well as the underlying logic in puzzles, combined with technical knowledge on joinery and connections the authors summarize the the current state of the art and aim to combine these fields in the elaboration of a design proposal. The methodology followed is market research and the study of consumer behavior through questionnaires. The analysis of the obtained data leads to meaningful conclusions about the tourist preferences and aids the authors in the elaboration of a design brief. The authors examine two case studies of similar products in order to identify the positive and negative characteristics, discuss their functionality, aesthetics and materiality and therefore take meaningful decisions about their design proposal. The knowledge gained through the above mentioned research methods leads to the design proposal, which is documented in detail. The design process departs from moodboards and the study of current manufacturing technologies in order to propose a product that combines a high aesthetic value with the construction workflow that is compatible with new technologies. Several phases of design explorations lead to the actual product design, which the authors also constructed physically at the university lab. As the product is to be assembled from 2D parts into a 3D model, the authors placed particular emphasis on the disassembly and packaging of the object, proposing a packaging solution that follows similar aesthetic criteria coupled with functionality concerns and environmental sustainability.