Το τεκμήριο παρέχεται από τον φορέα :

Αποθετήριο :
Αποθετήριο ΔΙ.ΠΑ.Ε.
δείτε την πρωτότυπη σελίδα τεκμηρίου
στον ιστότοπο του αποθετηρίου του φορέα για περισσότερες πληροφορίες και για να δείτε όλα τα ψηφιακά αρχεία του τεκμηρίου*
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2015 (EL)

An experience of Greece

Edwards-Economidi, Sarah

The core purpose of this project is to create a business plan for a small guest-house, designed to be essentially family run, involving a level of funding which might be seen as feasible for a large number of potential investors. It will underline the importance of a quality focus in improving both capacity utilisation and prices attained and in the potential extension of the “tourist season”. The product proposition aims to enhance the customer experience, based not only Greece’s attractions of “sun, sea and sand” but also its little-used but very real comparative advantage of local colour and culture. The business plan is drawn up in the context of the relative importance to the local and national economy of developing a critical mass of high quality, relatively reasonably priced, viable and environmentally sustainable tourist accommodation aimed at a higher spending guest bracket. It also underlines the importance of “coopetition” in the tourist industry and marketing of the destination as a whole as well as individual business. The significance of national and/or EU funding in rendering such small private investments feasible will be clear in the financial forecasts developed in the business plan, which will be juxtapositioned with alternative forecasts to test the robustness of the financial results

masterThesis

Dissertations, Academic
Business planning--Case studies


Αγγλική γλώσσα

2015-09-27T05:56:21Z
2015-06-03
2015-06-03T07:43:08Z


ihu
School of Economics and Business Administration, Executive MBA programme




*Η εύρυθμη και αδιάλειπτη λειτουργία των διαδικτυακών διευθύνσεων των συλλογών (ψηφιακό αρχείο, καρτέλα τεκμηρίου στο αποθετήριο) είναι αποκλειστική ευθύνη των αντίστοιχων Φορέων περιεχομένου.