INVESTIGATING THE RELATIONSHIP BETWEEN FINANCIAL AND ENVIRONMENTAL ELEMENTS OF HOTELS IN THE CITY OF KAVALA: A CASE STUDY

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Σημασιολογικός εμπλουτισμός/ομογενοποίηση από το EKT

2016 (EL)
INVESTIGATING THE RELATIONSHIP BETWEEN FINANCIAL AND ENVIRONMENTAL ELEMENTS OF HOTELS IN THE CITY OF KAVALA: A CASE STUDY (EN)

Bermperis, Savvas (EN)

School of Economics, Business Administration and Legal Studies, MSc in Environmental Management and Sustainability (EL)
Sartzetakis, Eftychios (EN)
Karatzoglou, Veniamin (EN)

The current study aims on presenting the importance of tourism industry for the whole world and especially for small cities at the form of urban tourism. In first place there is a presentation of global tourism and its importance to the world’s growth the last years. Going on special attention has been given to the tourism industry in Greece and how important it is in a very crucial era, the era of economic crisis that has very negative effects for a country like Greece. Following there is a presentation of existing and future trends in the preferences of travelers and how they affect the industry. Next there is a connection between tourism and sustainability and the difficulties that some companies face in their effort to be as sustainable as possible. As a form of tourism, urban tourism, is then elaborated more and special characteristics of this types of tourism are presented and analyzed. Then an example of an urban city, Kavala city, is presented and also why Kavala city is an urban destination and wha t characteristics of urban tourism the city fulfills. Last but not least, two Kavala city hotels are chosen and analyzed in order to present their accounting, financial and capital structure while also compare their differences and their environmental per formance. After analyzing the data given by the hotels’ managers the writer presents a number of advices and proposals for the hotels to improve their performance. (EN)

masterThesis

Διεθνές Πανεπιστήμιο της Ελλάδος (EL)
International Hellenic University (EN)

2016-05-09


IHU (EN)



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