The future of Zero Moment of Truth in an IoT ecosystem in Tourist Attractions.

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2016 (EN)
The future of Zero Moment of Truth in an IoT ecosystem in Tourist Attractions. (EN)

Marali, Despoina (EN)

School of Economics, Business Administration and Legal Studies, MSc in Strategic Product Design (EL)
Filippopoulos, Fotis (EN)
Nathanail, Dimitrios (EN)
Achillas, Charis (EN)
Filippopulos, Fotis (EN)

Tourism has always been a key player regarding the economy growth of each country and an early embedder of new technological advancements. Moreover, Tourist attractions have mainly been the reason why travele rs choose a destination because people have the tendency to share their experiences and opinions, affecting the choices of the others . Due to the wide use of Internet and social media platforms the communic ation between people is continuous and sharing opinions about everything that happe ns, searching online information, services or products as well as read ing and writing reviews has dominated people’s everyday lives. This is when Google first no ticed that there was a change in decision making process and a new step was introduced the Zero Moment of Truth (ZMoT) whic h describes the online search conducting before reaching a decision . At the same time, another new mega trend draw the attention, kno wn as the evolution of the Internet, the Internet of Things (IoT) which refers to the interconnectivity of devices and objects, using current technology, transforming them into smart objects in order to interact with people and enable their everyday life. In this study we will try to connect these two new phenomena trying to understand what the future of online searching will be within an IoT ecosystem in tourist attractions (EN)


Διεθνές Πανεπιστήμιο της Ελλάδος (EL)
International Hellenic University (EN)



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