Developing a Business Plan for a
new start-up: The case of a laser
scanning service company
School of Economics, Business Administration and Legal Studies, Executive MBA
This dissertation was written as part of the MSc in Business Administration at the
International Hellenic University.
This business project will outline the scope and future operation of a new start-up
company, the competition, the market, and the financial outlook of the proposed
business in 3D Laser Scanning Services. The company will provide professional
Business-to-Business Laser Scanning Services.
At the beginning of the thesis, the organization is introduced by presenting
information about the company’s mission, the management, the personnel, the
business model and the location. Also, the business risks are identified and the
company’s internal and external environment is analyzed. Subsequently, an extensive
research of the global and Greek market is presented, and the industry is analyzed by
PEST and Porter’s five force analysis. The suggested marketing mix describes the
proposed strategies in sales, advertising, positioning and pricing. Finally, in the
financial plan section, the required investment is being calculated, and the five-year
pro forma income statements, cash flow statements and balance sheets are presented.