Success factors for a mobile applications start-up company: Examination of a B2B application and utilization of scenarios to discover optimim growth

 
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2017 (EL)
Success factors for a mobile applications start-up company: Examination of a B2B application and utilization of scenarios to discover optimim growth (EN)

Oikonomidis, Theodoros (EN)

School of Science and Technology, MSc in e-Business and Digital Marketing (EL)
Fouskas, Konstantinos (EN)

This survey has as main target to explore the crucial factors that can lead a start-up company into success by launching mobile applications that are offering B2B services. M-commerce is a new industry with fewer surveys than the e-commerce so this is an area with room to grow in both on the academic field and in the entrepreneurial area with innovative ideas and services to be offered. This thesis is focusing on gathering all the success factors that are related to mobile applications businesses and exporting the most crucial of them. Those factors are ranked into a success business model from the most significant to those who participates less into success. The business model is going to be implemented into the top 100 successful mobile applications in order to confirm the a-priori prediction “theory ofsuccess”. The results from the implementation of the business model are going to be transferred into a statistical model which with the assistance of the data mining algorithms there is going to be analyzed the correlation between those factors and how do they apply into a mobile applications business. The a-priori prediction “theory of success” is going to be modified by the results of the data mining. So the a-posteriori model will show up an interesting phenomenon. The factors that were meant to be less important into the lead of success will play a more vital role into the process of success for a business. Those “less significant” factors are directly connected with the most crucial ones and the existence of which is a direct channel to the most crucial aspects of success and potentially to the core product that a mobile applications firm is offering. (EN)

masterThesis

Διεθνές Πανεπιστήμιο της Ελλάδος (EL)
International Hellenic University (EN)

2017-03-21


IHU (EN)



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