The dissertation subject regards the creation of a business plan and the
promotion of a fast food bar
restaurant with tastes from all over the world. Of
course in the beginning there are going to be
tastes from 3 or 4 countries, like
Mexico, Spain China, India and it will gradually expand.
This food bar is going to have as a target group also the young people
because of their income. Young people, and students want to eat delicious food but
especially after the economic crisis (references). This bar will offer high quality
tastes with affordable price for this group.
The key competitive advantage is that it is going to offer different tastes with
many healthy choices using fresh ingredients
from all over the world in one fast food
restaurant . So, when a group of friend do not manage to decide only in Spanish food
or Chinese or Mexican etc., this group can visit it and each of them takes what he
really wants and make his lunch or dinner as h
ealthy as he wants. Another
competitive advantage is that this bar is going to open in Thessaloniki where there is
not any food bar exactly like this and there are many students who maintain this
After having analysed the idea in the instr
uction, in the second chapter we
explain why a business plan is critical for a successful business and how a business
plan is strong, comprehensive and well structured. In addition to that the difference
of this study is referred, comparing to others that
are similar to this industry.
comparison with other business plans of this industry , this business plan has similar
structure but it presents an idea which is able to cover a gap of this industry. This
gap is that there are very few fast food restaura
nts that give the opportunity to
customers to choose the ingredients that are really authentic ones , making healthier
lunches or dinners, avoiding the obesity .In addition to that it also offers the
opportunity in a group of friends to visit and each of t
hem eat something from a
different country. It would be something a “small world”.
During the fourth chapter, a small description of the business and the
analysis of the market are provided to understand better the market , the
competitors and why this bu
siness can success . The name of the restaurant is
Esperanto , because Esperanto is the international language which has words from
all languages and this name characterizes better this restaurant. Furthermore, in this
chapter some key competitive advantag
es are explained such as the healthier option
of the food and the big variety with really authentic tastes.
In the fifth chapter , there are some plans for the initial organizational team
with two shareholders and some employees who cook the recipes that
we are going
to bring, travelling all over the world.
In the sixth chapter , the marketing plan shows how we promote right the
business, referring the 4Ps, low
but high quality
that attracts eyes close to p
laces that young people visit, smart
with free small portion and mouth to mouth advertisement .
Finally, in the financial plan chapter , a research about financial programs is
made where we end up at AID program which help new innovative ideas (
During also the financial plan, we did some calculations about the
costs, the salaries and we ended up that
10 months the
are going to
be equal to the initial investment (20.000 euros).