Platforms for Self-Promotion of Musicians in the Digital Era

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2017 (EN)
Platforms for Self-Promotion of Musicians in the Digital Era (EN)

Óskarsdóttir, Björk (EN)

School of Economics, Business Administration and Legal Studies, MA in Art, Law and Economy (EL)
Stamatoudi, Irini, Dr. (EN)
Kaissis, Athanasios, Dr. (EN)
Weber, Marc, Dr. (EN)

For this research, social networking –and streaming services will be examined as they represent a drastic innovative change in the form of communication between supplier and consumer in the music industry. The former category provides a voice to the brand, a type of communication which can help develop interest and shape a public personality around the musician while the latter offers the product itself -the music, to be accessed by the consumers. This thesis aims to examine in further detail how the contemporary mediums emerged, how they can be utilized in the most efficient way possible to the musician, the benefits and mishaps with a view towards the future. (EN)


Streaming (EN)
Social media (EN)
Self - promotion (EN)
Digital marketing (EN)

Διεθνές Πανεπιστήμιο της Ελλάδος (EL)
International Hellenic University (EN)



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