This dissertation was written as part of the MSc in Strategic Product Design at the International Hellenic University and discusses the sameness between Apple’s and Braun’s products. It is true that when you look at the Braun products by Dieter Rams and com- pare them to Ive's work at Apple, you can clearly see the similarities in their philosophies way beyond the sparse use of color, the selection of materials and how the products are shaped around the function with no artificial design, keeping the design "honest." Apple is repeatedly accused that copy Braun. Is it an Influence or just a copy? In my dissertation, I try to answer this question.