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2017 (EN)
Social Media Analytics in the eHealth Sector (EN)

Niaka, Alexandra (EN)

Berberidis, Christos (EN)
Tjortjis, Christos (EN)
Gatzianas, Marios (EN)
School of Science and Technology, MSc in e-Business and Digital Marketing (EN)
Fraidaki, Katerina (EN)

The objective of this study is to reveal patterns of Facebook page networks that belong to stakeholders in eHealth. Through online social network analysis I tried to investigate the page like networks of two online pharmacies, a cosmetics and a pharmaceutical company as well as two doctors’ networks. People nowadays use Facebook for finding fellow patients and discussing their conditions, as well as forming online communities and support groups, physicians use their Facebook pages for informing and communicating with their patients, while pharmaceuticals and medical companies invest in social media for reaching their target audiences. The findings of the graph analysis I conducted with a tool called Gephi suggest that online pharmacies along with cosmetics companies target women by connecting with personal blogs, pharmaceuticals target patients by connecting with non - profit organizations related to certain diseases, while doctors either choose to keep their networks strictly professional, or reveal aspects of their personal lives as well. Since eHealth is a sector that is continuously growing, further research could investigate the networks of other participants in eHealth such as non - profit organizations or community support groups. Meanwhile, companies could benefit from the study of such networks, since they provide means of tracking what competition does, as well as monitoring own performance. (EN)

masterThesis

Διεθνές Πανεπιστήμιο της Ελλάδος (EL)
International Hellenic University (EN)

2017-05-08


IHU (EN)



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