The change of Macedonia Airport of Thessaloniki from public to private
School of Economics, Business Administration and Legal Studies, MSc in Management
The current study focus
es on the design, implementation and understanding
of the strategic planning process that will lead to the development of the strategic
business plan of an airport. It is based on the expertise, opinions and recommendations of airport executives, professionals, management tools and strategic planning
bibliography, as well as on primary and secondary data that was collected and analysed in order to provide findings and conclusions.
The main advantage in this analysis is the approach on the specific plan from
the author's perspective, as a traveller and as an employee at the state Airport of
Thessaloniki. An analyst from the internal environment of an organization with everyday experience can better describe and understand the needs of an organization
for further development and the introduction of a new strategy.
To this end, the study presents the process undertaken by the airport management in order to define its future and guide the organization from its current
state to its vision for the future. A plan will be created to define the need to initiate
the strategic planning process and specify the benefits of a new management process. In order to analyse
the topic under investigation, several management tools will
be used. The internal and external environment of the organization will be examined
in order to find the mission and vision of the organization. A correct strategy formulation will allow the organization to determine its vision to the future. Furthermore,
the study will provide the organizations’ unique characteristic, the competition and
environment in which it will operate.
This study, at first, will present and
the current management of the airport
and later on, will present and describe the future management, strategy and business plan that a private organization would execute, in this case how the German
company "Fraport" will be managing this project.