Intangible assets: a new approach to the economy

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2017 (EN)
Intangible assets: a new approach to the economy (EN)

Lusha, Enisa (EN)

Leventis, Stergios (EN)
School of Economics, Business Administration and Legal Studies, Executive MBA (EN)

Despite an increased focus on research on intangible assets dated from the last century, we are facing an absence of historical evidence on the interactions between the various elements of the intangible assets and the implications of performance due to lack of measurements corresponding indefinite materials and low detection level of intangible assets in the public sector. In the worldwide economy that is both global and highly volatile, intangible assets have become essential asset for many companies. Intangible assets have always been an important part of how businesses create value. Licenses, patents, trademarks and computer programs are recognized by companies and their investors as active even though no physical substance, are vital for revenue generation. Starting with an increasing share of what is produced and consumed is considered non - material cognition , criticism , tips, services and analysis. Assets that we need in order to create continuity on intangible goods. Second, generation, application, orchestration and use of empirical is being a major issue in which way businesses , regions and economies will evolve and maintain competitive edge . In the advanced countries of OECD, investing in intangible assets are increasing very fast . Generally , this kind of investment it is the same or sometimes is more than traditional asset investments such as buildings , machinery, equipment etc . Accentuated the globalization in competition, information and communication technology, the modern business specimens and the increased consequences that may occur of the service part all have reinforced the momentousness of intangible assets in companies, economies and national industries. The economic crisis in a global effect, has put a more emphasis on how procedures can help the agglomeration of intangible assets and provide alternative ways to improve within the business. There are also concerns saying the crisis could sap the economy of investments in intangible assets and in other developing economies, the one who creates the procedures are investigation on how to evolve intangible assets needed to succeed on activities with increased added price and worth . (EN)


Διεθνές Πανεπιστήμιο της Ελλάδος (EL)
International Hellenic University (EN)



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