Business Plan for the introduce of a Relaxation Beverage in the Greek Market

 
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2017 (EN)
Business Plan for the introduce of a Relaxation Beverage in the Greek Market (EN)

Karalis, Polychronis (EN)

Laspita, Stavroula (EN)
Mavragani, Eleni (EN)
Souitaris, Vangelis (EN)
School of Economics, Business Administration and Legal Studies, Executive MBA (EN)

This dissertation was written as part of the Executive MBA at the International Hellenic University. The purpose of this business plan is the exploration of the beverage market and the feasibility of the new business idea (innovating new product - relaxation drink) in an objective, critical, and unemotional way. My goal is to communicate this business plan to an existing Greek company, attract their interest and see the product to be produced. I hope my work, to be the beginning of a new category in the Greek beverage market which will be profitable. (EN)

masterThesis

Relaxation beverage (EN)
Beverage markets (EN)

Διεθνές Πανεπιστήμιο της Ελλάδος (EL)
International Hellenic University (EN)

2017-05-15


IHU (EN)



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