Exploring the parameters that define brand success in the Fast-Moving Con-sumer Goods (FMCG): A case study for a Greek food start-up business.

 
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2017 (EN)
Exploring the parameters that define brand success in the Fast-Moving Con-sumer Goods (FMCG): A case study for a Greek food start-up business.
Chatzigavriil, Styliani
Parameters
Branding
Success
Business
Fast moving consumer goods
International Hellenic University
IHU Repository
English
2017-05-31T06:47:22Z
2017-07-19T00:00:44Z
2017-05-31
https://repository.ihu.edu.gr//xmlui/handle/11544/15922
free
Default License



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