Effects of family structure and socialization on materialism and compulsive consumption

 
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2015 (EL)

Effects of family structure and socialization on materialism and compulsive consumption

Karakitsiou, Magdalini
Georgiou, Athina

Consumer behavior is a widely researched field with great interest in various countries and different societies worldwide. Through the years, a lot of researches have tried to find out the parameters and the expressions of this social phenomenon in order to explain the reasons an individual presents a specific consumption behavior. As a result of their studies, they realized that apart from other socialization agents probably the most important role in a person’s consumer behavior plays the family which influences his or her compulsive consumption behavior and materialism. Specifically, studies in other countries (Moschis and Moore, 1984; Benmoyal‐Bouzagio and Moschis, 2009; Shannon, et al., 2009) have proved the existence of a relationship between the type and the structure of family and the behavior of young adults towards the compulsive consumption and materialism. Thus, it is necessary to examine if Greek family also influences a person‘s compulsive consumption behavior and materialism. Particularly, the aim of this study is to understand the factors that lead to such attitudes, in which extent and how they are connected with the structure of family in Greece. In order to realize our study, the life course paradigm it was used as an overarching framework and a number of factors have been proposed to analyze our data. Some of these parameters are family stress, television viewing, religiosity, family support (tangible and intangible), and self‐confidence, type of family orientation (socio or concept orientation), peer communication about consumption, economic status, parents’ educational level and other demographic data such as age, gender, numbers of family members. Hypotheses derived from the life course perspectives are formulated and the data needed were collected through a survey (e‐questionnaire), where young people from 19 to 39 years old participated. Analytical results, with the assistance of SPSS are reported and explained and conclusions are drawn. Unfortunately, materialism was difficult to provide results in this research due to the lack of reliability in the data. Nevertheless, compulsive consumption was studied extensively and the results are presented. Basically, the majority of hypotheses were not supported but it was not negligible the amount of findings that arose from this study and the suggestions for future research. There was also evidence for further investigation, which would be quite interesting. A similar study which should be conducted and repeated, focusing particularly on adults’ materialism and the parameters that contribute to its development, is suggested for future research.

masterThesis

Dissertations, Academic
Consumer behavior
Consumer behavior--Case studies


Αγγλική γλώσσα

2015-06-03T08:59:50Z
2015-06-03
2015-09-27T05:56:39Z


ihu
School of Economics and Business Administration, Executive MBA programme




*Η εύρυθμη και αδιάλειπτη λειτουργία των διαδικτυακών διευθύνσεων των συλλογών (ψηφιακό αρχείο, καρτέλα τεκμηρίου στο αποθετήριο) είναι αποκλειστική ευθύνη των αντίστοιχων Φορέων περιεχομένου.