Overview of the e-Commerce Environment in Bulgaria and Development of a Business Plan for New e- Business Practitioners
Giakoumis, Sotirios M.
Balabanis, Prof. George
Katsikeas, Constantine S.
School of Economics, Business Administration and Legal Studies, Executive MBA
Consumer electronics devices market, defined as the addressable market for computing devices,
mobile handsets and Audio/Visual products, has been constantly growing for the past ten years
worldwide. Wholesale and retail business is characterized by strong competition and the
distributors’ monopolies of the past gave place to new categories of companies. The internet
revolution and globalization came to add an extra burden on the retailers, which now range from
huge megastores to electronic stores.
The purpose of the current project is to examine the state of the consumer electronics market in
Bulgaria and to develop a business plan for future consumer electronics e-business entrepreneurs,
taking into consideration macroeconomic and other internal factors as well as highly estimated
managers’ opinions. The key objectives of the project include environmental analysis of the
Bulgarian consumer electronics market and the conditions defining the successful entry of new
corporations, the design of the Bulgarian market penetration using the above conditions and the
provision of recommendations for managers.
During the first stage of the project, an effective review of the literature takes place, identifying
the key academic theories used in the Business Plan development. The second stage focuses on
the collection of Data which are then processed by the Tools & Techniques during the
development phase of the Business Plan which occupies the third and greater part of the study.
Finally at the last stage, several useful conclusions are extracted based on the results of the
business plan and management recommendations are made. As a conclusion, the perspectives of
deeper study on the subject are identified and presented.