Overview of the e-Commerce Environment in Bulgaria and Development of a Business Plan for New e- Business Practitioners

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2011 (EL)
Overview of the e-Commerce Environment in Bulgaria and Development of a Business Plan for New e- Business Practitioners (EN)

Giakoumis, Sotirios M. (EN)

Balabanis, Prof. George (EN)
Katsikeas, Constantine S. (EN)
School of Economics, Business Administration and Legal Studies, Executive MBA (EN)
Ziamou, Lilia (EN)

Consumer electronics devices market, defined as the addressable market for computing devices, mobile handsets and Audio/Visual products, has been constantly growing for the past ten years worldwide. Wholesale and retail business is characterized by strong competition and the distributors’ monopolies of the past gave place to new categories of companies. The internet revolution and globalization came to add an extra burden on the retailers, which now range from huge megastores to electronic stores. The purpose of the current project is to examine the state of the consumer electronics market in Bulgaria and to develop a business plan for future consumer electronics e-business entrepreneurs, taking into consideration macroeconomic and other internal factors as well as highly estimated managers’ opinions. The key objectives of the project include environmental analysis of the Bulgarian consumer electronics market and the conditions defining the successful entry of new corporations, the design of the Bulgarian market penetration using the above conditions and the provision of recommendations for managers. During the first stage of the project, an effective review of the literature takes place, identifying the key academic theories used in the Business Plan development. The second stage focuses on the collection of Data which are then processed by the Tools & Techniques during the development phase of the Business Plan which occupies the third and greater part of the study. Finally at the last stage, several useful conclusions are extracted based on the results of the business plan and management recommendations are made. As a conclusion, the perspectives of deeper study on the subject are identified and presented. (EN)


Διεθνές Πανεπιστήμιο της Ελλάδος (EL)
International Hellenic University (EN)


School of Economics and Business Administration, Executive MBA programme (EN)

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