Developing the Chinese market –
Becoming a notable nickel player worldwide
Prof. Papadopoulos, Chryssoleon
School of Economics, Business Administration and Legal Studies, Executive MBA
As the globalization has been increased in the twenty first century, the
Marketing has become the integral part of every business. When the business is
operating/functioning with the customer as its primary element, the achievement
will be: competitive advantage in the market.
The Goal of the company is to become a notable Ni player i.e. the company
to represent a significant percentage of the world production of FeNi on the world
market by consolidation the Nickel Business in the Balkans. By this , to develop
Chinese market sales and build tonnage and market share for company’s
Ferronickel in Asia.
Cunico resources is a shareholding company which is producing FeNi in the
two different locations, i.e. two plants in the Balkan region. Remarkable
achievements of Cunico Management has been recorded while getting the plants
ready and operational in a short span of time as well as under the new ownership the
plants had set new production records and thus had become an important producer
in the Market.
The company is converting the natural resources into marketable products
by providing complete solutions. A Joint Marketing company distributes all metal
products in Europe and in China and Far East.
One of the markets that is in expansion is China market. To develop the
market in China has to be understood the advantages and the disadvantages of this
market. The determining of the marketing possibilities in the new markets can help
one company to extend the business. While opening new markets, the competition
is still not aware of the existence of the entering company. So, to attract the
customers have to be created values for the customers in order to shape their
perceptions. The values are created by focusing on the topic that is from crucial
essence for the customers.