Developing the Chinese market – Becoming a notable nickel player worldwide

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2012 (EL)
Developing the Chinese market – Becoming a notable nickel player worldwide (EN)

Ilkacheva, Anastazija (EN)

Vlachos, Dimitrios (EN)
Plakogiannaki, Emmanouela (EN)
Prof. Papadopoulos, Chryssoleon (EN)
School of Economics, Business Administration and Legal Studies, Executive MBA (EN)

As the globalization has been increased in the twenty first century, the Marketing has become the integral part of every business. When the business is operating/functioning with the customer as its primary element, the achievement will be: competitive advantage in the market. The Goal of the company is to become a notable Ni player i.e. the company to represent a significant percentage of the world production of FeNi on the world market by consolidation the Nickel Business in the Balkans. By this , to develop Chinese market sales and build tonnage and market share for company’s Ferronickel in Asia. Cunico resources is a shareholding company which is producing FeNi in the two different locations, i.e. two plants in the Balkan region. Remarkable achievements of Cunico Management has been recorded while getting the plants ready and operational in a short span of time as well as under the new ownership the plants had set new production records and thus had become an important producer in the Market. The company is converting the natural resources into marketable products by providing complete solutions. A Joint Marketing company distributes all metal products in Europe and in China and Far East. One of the markets that is in expansion is China market. To develop the market in China has to be understood the advantages and the disadvantages of this market. The determining of the marketing possibilities in the new markets can help one company to extend the business. While opening new markets, the competition is still not aware of the existence of the entering company. So, to attract the customers have to be created values for the customers in order to shape their perceptions. The values are created by focusing on the topic that is from crucial essence for the customers. (EN)


Διεθνές Πανεπιστήμιο της Ελλάδος (EL)
International Hellenic University (EN)


School of Economics and Business Administration, Executive MBA programme (EN)

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