The importance of Differentiation and Cost Leadership on Customer Relationship Management and its role on Bank Performance

 
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2013 (EN)
The importance of Differentiation and Cost Leadership on Customer Relationship Management and its role on Bank Performance (EN)

Kapralos, Ilias (EN)

Plakogiannaki, Emmanouela (EN)
Argouslidis, Paris (EN)
Dr Grougiou, Vassiliki (EN)
School of Economics, Business Administration and Legal Studies, Executive MBA (EN)

masterThesis

Διεθνές Πανεπιστήμιο της Ελλάδος (EL)
International Hellenic University (EN)

2013-08


School of Economics and Business Administration, Executive MBA programme (EN)



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