δείτε την πρωτότυπη σελίδα τεκμηρίου στον ιστότοπο του αποθετηρίου του φορέα για περισσότερες πληροφορίες και για να δείτε όλα τα ψηφιακά αρχεία του τεκμηρίου*
The use of Marketing Research methods for the evaluation of Information Literacy services
(EN)
Papadatou, Eleni
(EN)
Kokkinos, Dionysis
(EN)
Sisamaki, Nina
(EN)
In recent years, services provided from any organization are being evaluated in terms of their necessity for the aims of the organization and libraries can be no exception. Many library researchers have used marketing methods, such as quantitative and qualitative research.
The Central Library of the National Technical University of Athens conducted a quantitative research in order to evaluate the services provided within the concept of Information Literacy.
However, both qualitative and quantitative methods are necessary. In the case of the Central Library of the National Technical University of Athens, the need for evolvement in the existing Information Literacy services requires the use of a qualitative research method, using focus groups, in order to identify unexplored user needs and library shortcomings through the suggestions of the members of the institution.
(EN)
Paper presentation at International Conference on Qualitative and Quantitative Methods in Libraries (QQML2010), Chania, Crete, May 25-28, 2010.
(EN)
Proceedings of the 2nd International Conference on Qualitative and Quantitative Methods in Libraries (QQML2010), Chania, Crete, May 25-28, 2010.
(EN)
New Trends in Qualitative and Quantitative Methods in Libraries: Selected Papers Presented at 2nd Qualitative and Quantitative Methods in Libraries. Proceedings of the International Conference on QQML 2010, World Scientific, 2011, pp. 147-151.
(EN)
*Η εύρυθμη και αδιάλειπτη λειτουργία των διαδικτυακών διευθύνσεων των συλλογών (ψηφιακό αρχείο, καρτέλα τεκμηρίου στο αποθετήριο) είναι αποκλειστική ευθύνη των αντίστοιχων Φορέων περιεχομένου.
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