Tourism services marketing: problems and prospects for sustainable solutions.
Φραγκουδάκη, Αλεξάνδρα
Μυλωνάκης, Ιωάννης
Ioannis Mylonakis; Alexandra Fragoudaki
Περιλαμβάνει πίνακες και σχήματα.
1. Introduction to services marketing -- 2. Tools and theoritical models -- 3. General outlook of greek tourism -- 4. Problems and prospects -- 5. Proposals to a sustainable solution -- 6. Conclusions -- Bibliography.
