The investigation of the effectiveness of interactive webpages based on the elaboration likelihood model

Πάλλα, Πολυξένη Κ.

PhD Thesis / Διδακτορική Διατριβή

info:eu-repo/semantics/doctoralThesis

Συμπεριφορά Καταναλωτή

Διαδραστική Ιστοσελίδα

Διαδίκτυο

Consumer Behavior

Διαφήμιση

Internet

Διαδικτυακή διαφήμιση

Advertising

Internet advertising

Interactive Website

Aristotle University of Thessaloniki

Aristotle University of Thessaloniki - ΙΚΕΕ

PhD Theses

Greek

2010

2011-01-03T08:27:24Z

http://ikee.lib.auth.gr/record/125247

Αριστοτέλειο Πανεπιστήμιο Θεσσαλονίκης, Σχολή Οικονομικών και Πολιτικών Επιστημών, Τμήμα Οικονομικών Επιστημών

http://creativecommons.org/licenses/by-sa/4.0 (for attached file), Aristotle University of Thessaloniki / Library and Information Centre

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info:eu-repo/semantics/openAccess