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Comparative behavioural analysis of European olive oil consumers

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Technical University of Crete   

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Comparative behavioural analysis of European olive oil consumers (EN)
Ματσατσινης Νικολαος (EL)
Γρηγορουδης Ευαγγελος (EL)
Baourakis, George (EN)
Grigoroudis Evangelos (EN)
Siskos, Yannis (EN)
Neguez F. (EN)
Matsatsinis Nikolaos (EN)
bookChapter
1995
This study presents an extensive use of several data analysis and preference analysis models on a marketing study of the olive oil product in two European countries : Greece and France. Alternative market penetration strategies are evaluated and recommended through advanced market simulation methods. Preferences and attitudes between Greek and French consumers are also examined. (EN)
Data analysis (EN)
New products--Marketing (EN)
Agricultural marketing (EN)
English
Springer Verlag (EN)
Πολυτεχνείο Κρήτης (EL)
Technical University of Crete (EN)
Technical University of Crete
Institutional Repository Technical University of Crete
School of Chemical and Environmental Engineering - Conference Publications



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