Κατσώνη, Βασιλική Κ.Λύτρας, Περικλής Ν.Παπαγεωργίου, Αθηνά Ν.Είναι πρακτικά συνεδρίουThis study contributes to the understanding of the visiting friends and relatives (VFR) travel segment, as it focuses on the use of internal and external information sources for travel consumer behaviour, discussing the implications of distribution channels. The data are representative of the province of Arcadia, Greece, serving as a research field of a longitudinal study. The results of the research give the industry the possibility of improving information distribution systems and an understanding of VFR travellers’ consumer behaviour in order to make adequate marketing decisions.2nd Advances in hospitality and tourism marketing and management conferencehttp://hdl.handle.net/11400/10355Katsoni, V., Papageorgiou, A. and Lytras, P.N. (2012) Applying consumer behavioral theory to VFR travelers. In 2nd Advances in hospitality and tourism marketing and management conference, Corfu, Greece, 31 May-3 June 2012.Αναφορά Δημιουργού-Μη Εμπορική Χρήση-Όχι Παράγωγα Έργα 3.0 Ηνωμένες Πολιτείεςfree**N/A**-ΕμπόριοCommerceConsumer behaviourDistribution channelsTourismVFR travellersΣυμπεριφορά καταναλωτώνΤουρισμόςΤαξιδιώτεςΚανάλια διανομής**N/A**-ΤουρισμόςΕμπόριοApplying consumer behavioral theory to VFR travelersfull paperconferenceItem2015-05-14T10:50:35ZΦιλοξενία, Αναψυχή, Αθλητισμός και ΤουρισμόςHospitality, Leisure, Sport and Tourismisi - Hospitality, Leisure, Sport & Tourism covers resources that focus on all aspects of recreation and leisure studies, sport, hospitality, and travel and tourism.Άρθρο συνεδρίουConference articleΤΕΙ ΑθήναςGreek Aggregator OpenArchives.gr | National Documentation Centre (EKT)