Tourism, which is gradually becoming a more industrialized economic activity, has faced constant structural changes as its functions are greatly influenced by technological advances, international competition and specialization. The implementation of new information and com¬munication technologies and the launching of new products have led to a broader, more dynamic globalization of the tourism industry, giving it a boost and new profile through the emergence of new, dynamic destinations, resulting in spatial redistribution. Within this framework, some traditional destinations, such as Greece, have to address the challenges resulting form a con¬tinuously changing international environment. Drawn upon the Greek experience, it is argued that the tourism product’s reassessment could be achieved by applying the analysis of external factors, the curves of tourism supply and demand, the life cycle model, the curve of tourism frequency, and the logistics curve. It is suggested that in this way, the dynamics of the tourism industry can be described and new strategies of qualitative upgrading and rejuvenation, which are currently the most significant, may be both determined and assessed.
(EN)
