Abstract:Romania is considered the country which possesses a rich and varied
natural touristic resources created by man and this gives a great disposability for
tourism. The general secretary of the World Tourism Organization states that:
”Such a country which owns the Danube Delta, the Black Sea, The Bukovina
monasteries could live and prosper from tourism only.” Romania has all the
natural conditions to become one of the most important European tourism
destinations. One of the possible ways of tourism relaunching constitutes the
elaboration of some efficient marketing strategies and politics starting from a
marketing environment analysis.
(EN)
