School of Science and Technology, MSc in e-Business and Digital Marketing
there are two essential things to take into consideration. Those are the
strategy and planning of what you have to do.
The Internet has
rapidly changed the way people behave
and the techniques that are used
and in my thesis
that hotels need
PPC (Adwords), SEO, SEM (Search Engine Marketing),
third party websites (such as booking, trivago etc)
There are many
success stories that take place in Greec
mainly in 4 and 5 stars hotels that led to
conversion rate, booking and revenue increase
and at the same time to a bounce
rate decrease.All these meanings are going to be covered in details.