Hotel Internet Marketing Strategies

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Semantic enrichment/homogenization by EKT

2017 (EN)
Hotel Internet Marketing Strategies (EN)

Lettas, Nikolaos (EN)

School of Science and Technology, MSc in e-Business and Digital Marketing (EL)
Berberidis, Christos (EN)
Drosos, Dimitrios (EN)
Gatzianas, Marios (EN)

In the very beginning there are two essential things to take into consideration. Those are the strategy and planning of what you have to do. The Internet has rapidly changed the way people behave and the techniques that are used and in my thesis I will demonstrate techniques that hotels need to take into consideration such as PPC (Adwords), SEO, SEM (Search Engine Marketing), Remarketing and third party websites (such as booking, trivago etc) . There are many success stories that take place in Greec e mainly in 4 and 5 stars hotels that led to conversion rate, booking and revenue increase and at the same time to a bounce rate decrease.All these meanings are going to be covered in details. (EN)

masterThesis

Hotel marketing (EN)
Marketing strategies (EN)

Διεθνές Πανεπιστήμιο της Ελλάδος (EL)
International Hellenic University (EN)

2017-01-15


IHU (EN)



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