COMPARATIVE MARKETING ANALYSIS OF THE UK AND GERMANY FOR GLOBAL SUSTAIN

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2017 (EN)
COMPARATIVE MARKETING ANALYSIS OF THE UK AND GERMANY FOR GLOBAL SUSTAIN (EN)

MEUNIER, LEA (EN)
VELASQUEZ, ANGELA (EN)

School of Economics, Business Administration and Legal Studies, MSc in Management (EL)
ACHILLEAS, CHARISEOS (EN)
KYRGIDOU, LIDA (EN)

Global Sustain specializes in s ustainability consulting with activities in Europe and around the world . It offers advisory services and training to companies and organizations, public or private. It mainly focuses o n the themes of sustainability and corporate social responsibility (CSR). The company operates on a system of clients and members. This market analysis has for objective to de termine the position of Global Sustain in the sustainability con sulting industry, specifically i n the U nited K ingdom and Germany markets. Once a profile is drafted, conclusions and recommendations for futures strategies will be made. Sustainability consul ting is a fast growing and highly competitive industry. Its main characteristics are summarized in the following graph.The environmental analysis reveals a growing interest for sustainability and environmental concerns worldwide. A “greener” development appears to governments, people and businesses alike as an opportunity to reverse the global economic depression. New technologies and the shift to dematerialized communication s and information stream offer new opportunities favorable to this change. The world has never been so ready for sustainability related businesses to grow. In this context, Global Sustain appears to be a strong company in a growing industry, suffering only from a relatively weak competitive position. To develop the firm and improve its competitiveness, it is recommended Global Sustain adopts a market penetration strategy, mainly in the studied markets – UK and Germany. (EN)

masterThesis

Διεθνές Πανεπιστήμιο της Ελλάδος (EL)
International Hellenic University (EN)

2017-03-29


IHU (EN)



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