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“What do football fans really want. A case study about how Greek football clubs can maximize customer satisfaction”

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International Hellenic University   

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“What do football fans really want. A case study about how Greek football clubs can maximize customer satisfaction” (EN)
Prionidis, Iason (EN)
Kyrgidou, Lida (EN)
Argiropoulou, Maria (EN)
masterThesis
2021-08-30T10:51:18Z
2021-08-30
2021
Football is considered the most popular sport in all around the world. In recent years, football in Greece is following a declining course due to various reasons. This declining course is also shown in ticket sales. A comparison between Greek and English football was made in order to show their large differences. This study aimed to show the most important reasons that keep fans away from visiting the stadiums. Also, it aimed to suggest ways to attract nonfootball-watching fans to the stadiums, in order to increase ticket sales as much as possible. A research was conducted among 171 participants, who either watch football or not. Suggestions were proposed on factors who keep people away from football, and on how to attract new ones according to the scorecard from the research. (EN)
Attendance (EN)
Superleague (EN)
Tickets (EN)
Premier League (EN)
Football (EN)
English
School of Economics, Business Administration and Legal Studies, MSc in Management
IHU (EN)
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International Hellenic University
Institutional Repository of the International Hellenic University
University Center of International Programmes of Studies (UCIPS)
Master Theses



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