Marketing and CRM

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International Hellenic University

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Title

Marketing and CRM (EN)

Creator

Πασχαλίδης, Θεόδωρος (EL)

Contributor

Γκιούρης, Θεόδωρος (EL)

Type

bachelorThesis

Προπτυχιακή/Διπλωματική εργασία (EL)

Bachelor thesis (EN)

Thesis
Bachelor thesis (EN)

Issued

2024-10-07T13:37:30Z

2023-01-12

2024-07-10T22:36:01Z

Year

2023 (EN)

Description

Πτυχιακή εργασία - Σχολή Οικονομίας και Διοίκησης - Τμήμα Λογιστικής και Πληροφοριακών Συστημάτων, 2023 (α/α 13918) (EL)

The topics of marketing and CRM will be covered in this essay. We will examine the definition of marketing, the mix, and the types in the first chapter. The definition of CRM, its development, advantages and disadvantages, and its worth to both customers and businesses will all be examined in the second chapter. (EN)

Scientific field

Social Sciences ▶ Economics and Business
Accounting (EN)

Natural Sciences ▶ Computer and Information Sciences
Information Systems (EN)

Subject

Πελάτες (EL)

Μάρκετινγκ (EL)

Αξία του CRM (EL)

Εταιρείες (EL)

Διαχείριση Πελατειακών Σχέσεων (EL)

Customers (EN)

Customer relationship management (EN)

Companies (EN)