Customer loyalty: η πελατειακή πίστη ως περιουσιακό στοιχείο της επιχείρησης

Πάτσαρης, Νικόλαος Απόστολου

info:eu-repo/semantics/masterThesis

Postgraduate Thesis / Μεταπτυχιακή Εργασία

Πελατειακή πίστη

Results of customer loyalty

Προσδιοριστικοί παράγοντες πίστης

Customer loyalty

Οικονομική αξία πελάτη

Customer's economic value

Kinds of customer loyalty

Είδη πίστης

Αποτελέσματα πίστης

Influential factors of customer loyalty

Aristotle University of Thessaloniki

Aristotle University of Thessaloniki - ΙΚΕΕ

Postgraduate Theses

Greek

English

2008

2009-11-05T11:19:00Z

http://ikee.lib.auth.gr/record/113448

Αριστοτέλειο Πανεπιστήμιο Θεσσαλονίκης, Διατμηματικό Πρόγραμμα Μεταπτυχιακών Σπουδών, Πληροφορική και Διοίκηση

http://creativecommons.org/licenses/by-sa/4.0 (for attached file), Aristotle University of Thessaloniki / Library and Information Centre

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info:eu-repo/semantics/openAccess