Οπτικά ρητορικά σχήματα στις διαφημίσεις του Google Adwords

 
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2015 (EN)
Οπτικά ρητορικά σχήματα στις διαφημίσεις του Google Adwords

Μανωλοπούλου, Αικατερίνη Ιωάννη

info:eu-repo/semantics/masterThesis
Postgraduate Thesis / Μεταπτυχιακή Εργασία

Αποτελεσματικότητα διαφήμισης
Στάση των καταναλωτών
Οπτικά ρητορικά σχήματα
Adwords
Hard Sell/Soft Sell
Visual metaphor


Greek

2015
2016-11-16T09:07:45Z


Αριστοτέλειο Πανεπιστήμιο Θεσσαλονίκης, Σχολή Θετικών Επιστημών, Τμήμα Πληροφορικής
Αριστοτέλειο Πανεπιστήμιο Θεσσαλονίκης, Σχολή Οικονομικών και Πολιτικών Επιστημών, Τμήμα Οικονομικών Επιστημών

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