A flair of Greece: a case for a semi-automatic machine designed for the preparation of Greek coffee

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A flair of Greece: a case for a semi-automatic machine designed for the preparation of Greek coffee

Kandylakis, Dimitrios

This dissertation was written as part of the MSc in Strategic Product Design at the International Hellenic University. The primary focus is to create a product which reminds Greece. This was implemented in two phases. First, a thorough research took place aiming to identify how can someone create a remembrance of a country. These concepts were applied in the case of Greece and ultimately a product which carries part of the heritage of Greece was chosen. A product which prepares Greek coffee. In the second phase, a brief history is explored in favor of design needs. A market research takes place to identify the current market competition. The final Design Brief was compiled and the creative process started. An existing product is deconstructed and analyzed to understand the way it functions. The morphology of the existing brewing pots is analyzed to understand the visual stimuli which lead to Greek coffee pot. Four different archetypes were considered and one was picked for further development. Several different morphologies were created based on the picked archetype. Each feature of the product was studied separately (pot, base, handle) and solutions are given in every feature. A final model created and the technical aspects are also explored in term of materials and production techniques. Attention is given to the heat source and solutions are provided in terms of functional ergonomics and button mapping. In the end, the possible improvements of this project are provided and proposals for future steps are given.


Coffee drinking--Greece
Product Design
Place marketing
Greek Coffee
Branding (Marketing)
Country Branding
Product design

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