Towards Predicting Ad Effectiveness via an Eye Tracking Study

 
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Chapter (EN)
Book part (EN)
2014 (EN)
Towards Predicting Ad Effectiveness via an Eye Tracking Study
Michailidou, Eleni
Zaphiris, Panayiotis
Christoforou, Christoforos
Ζαφείρης, Παναγιώτης
Μιχαηλίδου, Ελένη
Book Chapter
CPM
Online advertising
Eye tracking
Advert attention
Cyprus University of Technology
Ktisis
Cyprus University of Technology Repository
Κεφάλαια βιβλίων/Book chapters
English
2014
http://ktisis.cut.ac.cy/handle/10488/3814
10.1007/978-3-319-07293-7_65
978-3-319-07293-7
HCI in Business Lecture Notes in Computer Science Volume 8527, 2014, pp 670-680
2014-07-09T11:09:03Z
2015-12-09T11:18:55Z
© Springer, Part of Springer Science+Business Media



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