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Previous issue date: 2023-01-23
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Mary Natsiou - Thesis.pdf: 379259 bytes, checksum: 0848f123b227c835c95864b9b97f3957 (MD5)
(EN)
Examining the potential effects of employer branding on the different aspects of talent
management is the goal of this research. Any organization's key to the success is its talented
workforce, which makes a significant contribution to its growth. A key competitive driver
for organizational performance is a talented personnel and their organizational attractiveness
in order to stay productive. Employer branding, which fosters the positive involvement at
work among organizational members, is widely recognized as a critical component of
corporate success. Employers find it difficult to attract and retain skilled and qualified
employees in the framework of economic competition and globalization. Finding exceptional employees—who are viewed as the core of any business—is one of the
main business issues. The market will continue to have a strong demand for talented workers,
but the talent pool will also be small. Employers have an advantage in the so-called "world
for talent" thanks to their strong employer branding, which is essential for recruiting highperforming
workers. Organizations need to focus even more on meeting their personnel
management demands as the employment market grows more competitive and complex.Organizations, especially in the hospitality industry in Greece, need to focus even more on
meeting their personnel management demands as the employment market grows more
competitive and complex. Being able to find and keep the proper fit is crucial. By attracting
the right personnel, organizations are building and creating a brand image that reflects their
values and philosophy and meets their talent management goals. Employer branding, which
derives its origins from marketing and branding literature, has become increasingly
important in creating a positive perception of the company as an employer of choice. The
article explores the role that employer branding can play in fostering a talent pool of
experienced candidates as well as in supporting an organization's internal brand-building
initiative.The process of building the brand is long and necessitates the dedication and support of
everyone in the firm. If handled correctly, it proceeds to produce brand ambassadors for the
company and, as a result, establishes the company as an employer of choice. In order to
determine the influence of employer branding on talent management, the process of branding
organizations that may be implemented, and how certain global businesses are harnessing
the power of an effective brand, this study analyzes the body of existing literature.
(EN)
University of Macedonia
