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Persuasive Design and the Web

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International Hellenic University   

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Persuasive Design and the Web (EN)
ZAGKAKIS, DIMITRIOS (EN)
DROSOS, DIMITRIOS (EN)
Prof. Drosos (EN)
Prof. Fouskas (EN)
Dr. Magnisalis (EN)
masterThesis
2019-04-09T00:00:16Z
2019-04-08T13:35:15Z
2019-04-08
This dissertation was written as a part of the MSc in e-Business and Digital Marketing at the International Hellenic University. In this Dissertation is examined the effect of persuasive technics of a website in e-commerce sectors. The research is based in all the steps of the purchase funnel across different websites and e-shops. The expected outcome of this dissertation is to prove that the application of the appropriate persuasive techniques to a website will result to more likeable results. This will happen through literature review of which are the factors, the techniques and the review of some applications. (EN)
Web (EN)
E-commerce (EN)
Persuasive design (EN)
English
School of Science and Technology, MSc in e-Business and Digital Marketing
IHU (EN)
Default License
International Hellenic University
Institutional Repository of the International Hellenic University
University Center of International Programmes of Studies (UCIPS)
Master Theses



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