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Κοινωνικές Επιστήμες ▶ Οικονομικά και Επιχειρήσεις
Μάρκετινγκ
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Purchase probabilities and intentions
Creator:
Μάλλιαρης, Πέτρος Γ.
Item type:
Scientific article, Publication in journal
Scientific field:
Marketing
Υear:
1986
Language:
English
Journal:
Σπουδαί - Journal of Economics and Business
Institution:
University of Peiraeus
Collection :
Σπουδαί - Journal of Economics and Business
RDF
Πρόγραμμα μάρκετινγκ της κατηγορίας των βιβλίων αυτοβελτίωσης των εκδόσεων Διόπτρα Marketing plan of self help books of Dioptra Publications
Creator:
Ντιντάτη, Κλαούντια
Item type:
Master thesis
Scientific field:
Marketing
Υear:
2023
School/department/institute:
Athens University of Economics and Business ▶ School of Business ▶ Department of Marketing and Communication
Institution:
Athens University of Economics and Business
Collection :
ΠΥΞΙΔΑ
RDF
Marketing plan για το πρόγραμμα επιβράβευσης "€πιστροφή" της Eurobank A marketing plan for the Eurobank loyalty program"€pistrofi"
Creator:
Παπαγεωργίου, Φωτεινή
Item type:
Master thesis
Scientific field:
Marketing
Υear:
2023
School/department/institute:
Athens University of Economics and Business ▶ School of Business ▶ Department of Marketing and Communication
Institution:
Athens University of Economics and Business
Collection :
ΠΥΞΙΔΑ
RDF
Διερεύνηση των παραγόντων επιρροής της αγοραστικής συμπεριφοράς των καταναλωτών από τις επιδράσεις του Mobile Marketing Factors that affect the consumers' purchasing behaviour from mobiles marketing influence
Creator:
Δημητρίου, Ευανθία
Item type:
Master thesis
Scientific field:
Marketing
Υear:
2023
School/department/institute:
Athens University of Economics and Business ▶ School of Business ▶ Department of Marketing and Communication
Institution:
Athens University of Economics and Business
Collection :
ΠΥΞΙΔΑ
RDF
Η επιρροή των social media και των influencers στο destination marketing The influence of social media and influencers on destination marketing
Creator:
Καψιώτη, Ελένη
Item type:
Master thesis
Scientific field:
Marketing
Υear:
2023
School/department/institute:
Athens University of Economics and Business ▶ School of Business ▶ Department of Marketing and Communication
Institution:
Athens University of Economics and Business
Collection :
ΠΥΞΙΔΑ
RDF
Η επίδραση επτά παραγόντων στην αξιολόγηση της απόδοσης και η σημαντικότητά τους στους οργανισμούς στις γενιές Millennials και Z: Συχνή ανατροφοδότηση, στοχοθεσία, γνώση των προδιαγραφών του συστήματος αξιολόγησης, αντιλαμβανόμενη οργανωσιακή υποστήριξη, οργανωσιακή δικαιοσύνη, αυτονομία και αμφίδρομη επικοινωνία How seven factors affect the satisfaction of performance appraisal and which are their importance within organizations in generations Millennials and Z: frequent feedback, goal setting, knowledge of performance standards, perceived organizational support and organizational fairness, autonomy and two-way communication
Creator:
Αλεξοπούλου, Βασιλική
Item type:
Master thesis
Scientific field:
Marketing
Υear:
2023
School/department/institute:
Athens University of Economics and Business ▶ School of Business ▶ Department of Marketing and Communication
Institution:
Athens University of Economics and Business
Collection :
ΠΥΞΙΔΑ
RDF
Συμπεριφορά καταναλωτή στην κατηγορία της σοκολάτας Consumer behavior in the chocolate category
Creator:
Λαδάς, Ανάργυρος
Item type:
Master thesis
Scientific field:
Marketing
Υear:
2023
School/department/institute:
Athens University of Economics and Business ▶ School of Business ▶ Department of Marketing and Communication
Institution:
Athens University of Economics and Business
Collection :
ΠΥΞΙΔΑ
RDF
Εμπειρική διερεύνηση της στάσης και της αγοραστικής πρόθεσης των καταναλωτών για οργανικά προϊόντα Empirical investigation on the attitude and purchase intention of consumers towards organic products
Creator:
Μπούζα, Βασιλική
Item type:
Master thesis
Scientific field:
Marketing
Υear:
2023
School/department/institute:
Athens University of Economics and Business ▶ School of Business ▶ Department of Marketing and Communication
Institution:
Athens University of Economics and Business
Collection :
ΠΥΞΙΔΑ
RDF
Καταναλωτική συμπεριφορά στον κλάδο των σουπερμάρκετ Consumer behavior in the supermarket industry
Creator:
Βαλμά, Αμαρυλλίς
Item type:
Master thesis
Scientific field:
Marketing
Υear:
2023
School/department/institute:
Athens University of Economics and Business ▶ School of Business ▶ Department of Marketing and Communication
Institution:
Athens University of Economics and Business
Collection :
ΠΥΞΙΔΑ
RDF
Έρευνα για το brand image της Pull & Bear Researching Pull & Bear
Creator:
Κολέτσος, Δημήτρης
Item type:
Master thesis
Scientific field:
Marketing
Υear:
2023
School/department/institute:
Athens University of Economics and Business ▶ School of Business ▶ Department of Marketing and Communication
Institution:
Athens University of Economics and Business
Collection :
ΠΥΞΙΔΑ
RDF
Μία πολυμεθοδική προσέγγιση της επωνυμίας προορισμού: η περίπτωση της Ρόδου A multimethod investigation of destination branding: the case of Rhodes
Creator:
Sarigianni, Maria-Stela, Σαρηγιάννη, Μαρία-Στέλα
Item type:
Master thesis
Scientific field:
Marketing
Υear:
2023
School/department/institute:
Athens University of Economics and Business ▶ School of Business ▶ Department of Marketing and Communication
Institution:
Athens University of Economics and Business
Collection :
ΠΥΞΙΔΑ
RDF
Marketing plan στην εταιρία οινοποιίας: οινοποιητική Μονεμβασίας Γιώργος Τσιμπίδης Marketing plan for Tsimpidis Winery
Creator:
Τσατσαρώνη, Μαρία
Item type:
Master thesis
Scientific field:
Marketing
Υear:
2023
School/department/institute:
Athens University of Economics and Business ▶ School of Business ▶ Department of Marketing and Communication
Institution:
Athens University of Economics and Business
Collection :
ΠΥΞΙΔΑ
RDF
Η επίδραση του χιούμορ στη διαφήμιση: πώς τα χιουμοριστικά μηνύματα επηρεάζουν τη συμπεριφορά των καταναλωτών στην ελληνική αγορά The effect of humor in advertising: how humorous messages affect consumer behavior in the Greek market
Creator:
Yiannakis, Elissavet, Γιαννάκη, Ελισάβετ
Item type:
Master thesis
Scientific field:
Marketing
Υear:
2023
School/department/institute:
Athens University of Economics and Business ▶ School of Business ▶ Department of Marketing and Communication
Institution:
Athens University of Economics and Business
Collection :
ΠΥΞΙΔΑ
RDF
Πως οι πολιτικές πεποιθήσεις επηρεάζουν την καταναλωτική συμπεριφορά του ατόμου The effect of political ideology on consumer behavior: a systematic literature review using the TCCM framework
Creator:
Anastasi, Aikaterini, Αναστάση, Αικατερίνη
Item type:
Master thesis
Scientific field:
Marketing
Υear:
2023
School/department/institute:
Athens University of Economics and Business ▶ School of Business ▶ Department of Marketing and Communication
Institution:
Athens University of Economics and Business
Collection :
ΠΥΞΙΔΑ
RDF
Εμπειρική διερεύνηση παραγόντων επηρεασμού της αγοραστικής πρόθεσης για νοσταλγικά προϊόντα An empirical investigation into predictors of consumers' product nostalgia proneness
Creator:
Γεωργιάδη, Χριστίνα
Item type:
Master thesis
Scientific field:
Marketing
Υear:
2023
School/department/institute:
Athens University of Economics and Business ▶ School of Business ▶ Department of Marketing and Communication
Institution:
Athens University of Economics and Business
Collection :
ΠΥΞΙΔΑ
RDF
Eικόνας της μάρκας Ancho Mexican Gril Brand image Ancho Mexican Gril
Creator:
Νικολοπούλου, Μαρία
Item type:
Master thesis
Scientific field:
Marketing
Υear:
2023
School/department/institute:
Athens University of Economics and Business ▶ School of Business ▶ Department of Marketing and Communication
Institution:
Athens University of Economics and Business
Collection :
ΠΥΞΙΔΑ
RDF
Η καταναλωτική συμπεριφορά στον κλάδο των σούπερ μάρκετ: μελέτη περίπτωσης Lidl A survey of consumer behaviour in the supermarket sector: the case of Lidl
Creator:
Ηλιάδης, Παναγιώτης
Item type:
Master thesis
Scientific field:
Marketing
Υear:
2023
School/department/institute:
Athens University of Economics and Business ▶ School of Business ▶ Department of Marketing and Communication
Institution:
Athens University of Economics and Business
Collection :
ΠΥΞΙΔΑ
RDF
Green marketing και συμπεριφορά καταναλωτή Green marketing and consumer behavior
Creator:
Μαντζιάρης, Σταύρος
Item type:
Master thesis
Scientific field:
Marketing
Υear:
2023
School/department/institute:
Athens University of Economics and Business ▶ School of Business ▶ Department of Marketing and Communication
Institution:
Athens University of Economics and Business
Collection :
ΠΥΞΙΔΑ
RDF
Μέτρηση της εταιρικής εικόνας του Ομίλου Επιχειρήσεων Σαρακάκη Corporate image measurement of Saracakis Group of Companies
Creator:
Στέφας, Κωνσταντίνος
Item type:
Master thesis
Scientific field:
Marketing
Υear:
2023
School/department/institute:
Athens University of Economics and Business ▶ School of Business ▶ Department of Marketing and Communication
Institution:
Athens University of Economics and Business
Collection :
ΠΥΞΙΔΑ
RDF
Ρητορική και πρόκληση: τα συναισθήματα, οι αξίες και οι στάσεις των καταναλωτών έναντι ρητορικών προκλητικών διαφημίσεων
Creator:
Θεοδωράκης, Ιωάννης Γ.
Item type:
PhD thesis
Scientific field:
Marketing
Υear:
2011
School/department/institute:
Athens University of Economics and Business ▶ School of Business ▶ Department of Marketing and Communication
Institution:
Athens University of Economics and Business
Collection :
ΠΥΞΙΔΑ
RDF
Εταιρική εικόνα στον B2B κλάδο media monitoring & analysis: μελέτη περίπτωσης: Clip News ΑΕ Corporate image in media monitoring & analysis B2B sector: the case of Clip News SA
Creator:
Σταυροπούλου, Κωνσταντίνα
Item type:
Master thesis
Scientific field:
Marketing
Υear:
2023
School/department/institute:
Athens University of Economics and Business ▶ School of Business ▶ Department of Marketing and Communication
Institution:
Athens University of Economics and Business
Collection :
ΠΥΞΙΔΑ
RDF
Η στάση των Ελλήνων καταναλωτών 18-30 απέναντι στους digital influencers: τα χαρακτηριστικά ελκυστικότητας της πηγής, η σύνδεσή τους με την αντιλαμβανόμενη αξιοπιστία και με την πρόθεση για αγορά The attitude of Greek consumers towards digital influencers: source attractiveness characteristics, their connection with perceived credibility and purchase intention
Creator:
Φλαούνα, Γεωργία
Item type:
Master thesis
Scientific field:
Marketing
Υear:
2023
School/department/institute:
Athens University of Economics and Business ▶ School of Business ▶ Department of Marketing and Communication
Institution:
Athens University of Economics and Business
Collection :
ΠΥΞΙΔΑ
RDF
Δημιουργία πλάνου επικοινωνίας (communications plan) για το Διεθνές Φεστιβάλ Χορού και Παραστατικών Τεχνών "Akropoditi DanceFest" Creating a communications plan for the International Dance and Performing Arts Festival "Akropoditi DanceFest"
Creator:
Αντώνενα, Ολυμπία
Item type:
Master thesis
Scientific field:
Marketing
Υear:
2023
School/department/institute:
Athens University of Economics and Business ▶ School of Business ▶ Department of Marketing and Communication
Institution:
Athens University of Economics and Business
Collection :
ΠΥΞΙΔΑ
RDF
Κοινωνικό εμπόριο: κατανοώντας τη συμμετοχή των καταναλωτών Social commerce: understanding the participation of consumers
Creator:
Αρμάου, Ερασμία, Armaou, Erasmia
Item type:
Master thesis
Scientific field:
Marketing
Υear:
2023
School/department/institute:
Athens University of Economics and Business ▶ School of Business ▶ Department of Marketing and Communication
Institution:
Athens University of Economics and Business
Collection :
ΠΥΞΙΔΑ
RDF
Παράγοντες επηρεασμού της τάσης για bandwagon και snob κατανάλωση προϊόντων πολυτελείας Factors influencing the tendency for bandwagon and snob consumption of luxury products
Creator:
Θανάση, Χριστίνα
Item type:
Master thesis
Scientific field:
Marketing
Υear:
2023
School/department/institute:
Athens University of Economics and Business ▶ School of Business ▶ Department of Marketing and Communication
Institution:
Athens University of Economics and Business
Collection :
ΠΥΞΙΔΑ
RDF
Investigating the path through which export market orientation influences export venture performance: the role of export sales strategy and marketing capabilities
Creator:
Makri, Katerina N.
Item type:
PhD thesis
Scientific field:
Marketing
Υear:
2014
School/department/institute:
Athens University of Economics and Business ▶ School of Business ▶ Department of Marketing and Communication
Institution:
Athens University of Economics and Business
Collection :
ΠΥΞΙΔΑ
RDF
Μέτρηση της εικόνας της επωνυμίας της μάρκας "Interamerican" Measuring the brand image of "Interamerican"
Creator:
Μαρίνη, Μαρία
Item type:
Master thesis
Scientific field:
Marketing
Υear:
2023
School/department/institute:
Athens University of Economics and Business ▶ School of Business ▶ Department of Marketing and Communication
Institution:
Athens University of Economics and Business
Collection :
ΠΥΞΙΔΑ
RDF
Η επίδραση της πανδημίας του κορωνοϊού στην καταναλωτική συμπεριφορά The impact of Covid-19 pandemic on consumer behavior, under the prism of persistence resilience
Creator:
Benakopoulou, Erifyli, Μπενακοπούλου, Εριφύλη
Item type:
Master thesis
Scientific field:
Marketing
Υear:
2019
School/department/institute:
Athens University of Economics and Business ▶ School of Business ▶ Department of Marketing and Communication
Institution:
Athens University of Economics and Business
Collection :
ΠΥΞΙΔΑ
RDF
Η επίδραση των ψυχολογικών παραγόντων στην ηλεκτρονική αυτοπαρουσίαση: μία συστηματική βιβλιογραφική επισκόπηση The effect of psychological factors on online self-presentation: a systematic literature review
Creator:
Milionis, Alexandros D., Μηλιώνης, Αλέξανδρος
Item type:
Master thesis
Scientific field:
Marketing
Υear:
2021
School/department/institute:
Athens University of Economics and Business ▶ School of Business ▶ Department of Marketing and Communication
Institution:
Athens University of Economics and Business
Collection :
ΠΥΞΙΔΑ
RDF
Εφαρμογή εργαλείων επιχειρησιακής αναλυτικής με σκοπό την κατάτμηση της πελατειακής βάσης καταστήματος λιανεμπορίου, χρησιμοποιώντας δεδομένα συναλλαγών Customer segmentation in retail industry through business analysis tools, using market basket data
Creator:
Κραψίτη, Ευαγγελία
Item type:
Master thesis
Scientific field:
Marketing
Υear:
2021
School/department/institute:
Athens University of Economics and Business ▶ School of Business ▶ Department of Marketing and Communication
Institution:
Athens University of Economics and Business
Collection :
ΠΥΞΙΔΑ
RDF
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