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Green consumer behaviour in Greece

Το τεκμήριο παρέχεται από τον φορέα :
Διεθνές Πανεπιστήμιο της Ελλάδος   

Αποθετήριο :
Ιδρυματικό Αποθετήριο Διεθνούς Πανεπιστημίου Ελλάδος (ΔΙΠΑΕ)   

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Green consumer behaviour in Greece (EN)
Athanasiadou, Xanthipi (EN)
Mavragani, Eleni (EL)
Mavragani, Eleni (EN)
Magnisalis, Ioannis (EN)
Katsaliaki, Korina (EN)
masterThesis
2020-06-05
2020-06-05T14:21:44Z
2020-04-24
2020-06-06T00:00:38Z
Eco-labels are marks that identify products or services proven environmentally preferable within a specific product or service category, while serving as important green marketing tools, thus, promoting eco-friendly buying behavior and sustainable consumption. Consumers’ attitudes towards eco-labels has gained attention during the last years, particularly as regards perceived motives and barriers for preferring ecolabeled products over conventional ones, eco-labelling awareness and other behavioral aspects. The aim of this thesis is to investigate Greek consumers’ attitudes towards eco-labelling, taking into account their demographic profile and motives for choosing eco-labeled products, in the context of the growing green consumerism trend taking place internationally. In order to do so, a quantitative research was performed with the use of a questionnaire, which was answered by 124 individuals. According to 4 the research findings, Greek consumers’ awareness of eco-labels is moderate, in line with their relatively limited level of environmental consciousness. It was also found that although Greek consumers hold generally positive attitudes towards eco-labeled products, such attitudes are not translated in a actual buying behavior. As such, it is recommended that eco-labels should be better communicated to Greek consumers, both by private companies and independent parties (e.g. environmental organizations, public bodies), in order to improve awareness and foster a positive behavioral environmentally friendly change. (EN)
Eco-labeled products (EN)
Eco-labelling (EN)
Green marketing (EN)
Consumer behaviour (EN)
Αγγλική γλώσσα
School of Economics, Business Administration and Legal Studies, MSc in Management
IHU (EN)
Default License
Διεθνές Πανεπιστήμιο της Ελλάδος
Ιδρυματικό Αποθετήριο Διεθνούς Πανεπιστημίου Ελλάδος (ΔΙΠΑΕ)
University Center of International Programmes of Studies (UCIPS)
Master Theses



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