Μεταπτυχιακή εργασία - Σχολή Γεωτεχνικών Επιστημών - Τμήμα Γεωπονίας, 2023 (α/α 14060)
(EL)
Greece is one of the European countries with the highest consumption rates of fresh
fish. Consumption patterns are changing significantly due to the constantly changing
patterns that arise due to socioeconomic permutations. In this case, consumers are the
liaison between supply and demand, and understanding their preferences for seafood
and how fishery products are processed can help improve the conditions under which
they are marketed, processed and preserved. However, on the behavioral side, little is
known about the determinants of consumption. With this research we aim to identify
the behaviors, attitudes and sociopolitical motivations of consumers regarding the
consumption of fish, studies the consumer behavior of the respondents towards
seafood products and the methods of their modification, as well as to identify
potential distinct consumer groups. It also investigates possible connections between
consumer characteristics and marketing aspects of fishery products, after a long
period of crisis, from which new consumers are believed to have emerged: more
demanding, informed, supportive and connected. For this purpose, a special
questionnaire was designed, which was randomly filled out by: 853 in various regions
of Greece. Consumers responded to issues such as: monthly income, money they
spend to enrich their diet with seafood products, frequency of consumption, their
behavior regarding seafood products and methods of modifying them, as well as the
place of consumption and procurement them, but also the perception of the effects
that seafood consumption has on the health of the consumer public. The majority of
consumers answered that they consumed 3-4 servings of seafood per month. They buy
seafood from the fishmonger ( 63,7%), and consume it at home (83,9%), spending 10-
20 euros each month, preferring domestic seafood (61,2%) and lean fish (4,05) and
processed smoked fish ( 3,50), men more often consume processed seafood products,
while as age increases, the more often participants prefer seafood or seafood products.
Seafood that is rich in σ-3 is most preferred (4,61) , agreeing that seafood has many
benefits and that is why it is essential for health (51,5%). At the present given
moment they consider that the prices of fish are expensive (53,9%), while the prices
of processed seafood are normal (50,1%) .
(EN)
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