Some empirical tests of the use of colour theory in advertisements of cars

 
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Journal part (EN)
Scientific article (EN)
1984 (EN)
Some empirical tests of the use of colour theory in advertisements of cars (EL)
Some empirical tests of the use of colour theory in advertisements of cars (EN)
Πανηγυράκης, Γεώργιος Γ.
info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Διαφήμιση (EL)
Αυτοκινητοβιομηχανία (EL)
Advertising (EN)
Motor vehicle industry (EN)
University of Peiraeus
Spoudai - Journal of Economics and Business
Scientific Papers
Σπουδαί - Journal of Economics and Business
English
1984-01-01
https://spoudai.unipi.gr/index.php/spoudai/article/view/796
University of Piraeus (EN)
1105-8919
2241-424X
SPOUDAI - Journal of Economics and Business; Vol 34, No 1 (1984); 127-138 (EN)
Copyright (c) 1984 SPOUDAI - Journal of Economics and Business (EN)



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