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1  -  30   to   1,018   items

     
    Πρόγραμμα μάρκετινγκ της κατηγορίας των βιβλίων αυτοβελτίωσης των εκδόσεων Διόπτρα Marketing plan of self help books of Dioptra Publications
    Creator: Ντιντάτη, Κλαούντια
    Item type: Master thesis
    Scientific field: Marketing
    Υear: 2023
    School/department/institute: Athens University of Economics and Business ▶ School of Business ▶ Department of Marketing and Communication
    Institution: Athens University of Economics and Business
    Collection : ΠΥΞΙΔΑ
    RDF
    Marketing plan για το πρόγραμμα επιβράβευσης "€πιστροφή" της Eurobank A marketing plan for the Eurobank loyalty program"€pistrofi"
    Creator: Παπαγεωργίου, Φωτεινή
    Item type: Master thesis
    Scientific field: Marketing
    Υear: 2023
    School/department/institute: Athens University of Economics and Business ▶ School of Business ▶ Department of Marketing and Communication
    Institution: Athens University of Economics and Business
    Collection : ΠΥΞΙΔΑ
    RDF
    Διερεύνηση των παραγόντων επιρροής της αγοραστικής συμπεριφοράς των καταναλωτών από τις επιδράσεις του Mobile Marketing Factors that affect the consumers' purchasing behaviour from mobiles marketing influence
    Creator: Δημητρίου, Ευανθία
    Item type: Master thesis
    Scientific field: Marketing
    Υear: 2023
    School/department/institute: Athens University of Economics and Business ▶ School of Business ▶ Department of Marketing and Communication
    Institution: Athens University of Economics and Business
    Collection : ΠΥΞΙΔΑ
    RDF
    Η επιρροή των social media και των influencers στο destination marketing The influence of social media and influencers on destination marketing
    Creator: Καψιώτη, Ελένη
    Item type: Master thesis
    Scientific field: Marketing
    Υear: 2023
    School/department/institute: Athens University of Economics and Business ▶ School of Business ▶ Department of Marketing and Communication
    Institution: Athens University of Economics and Business
    Collection : ΠΥΞΙΔΑ
    RDF
    Η επίδραση επτά παραγόντων στην αξιολόγηση της απόδοσης και η σημαντικότητά τους στους οργανισμούς στις γενιές Millennials και Z: Συχνή ανατροφοδότηση, στοχοθεσία, γνώση των προδιαγραφών του συστήματος αξιολόγησης, αντιλαμβανόμενη οργανωσιακή υποστήριξη, οργανωσιακή δικαιοσύνη, αυτονομία και αμφίδρομη επικοινωνία How seven factors affect the satisfaction of performance appraisal and which are their importance within organizations in generations Millennials and Z: frequent feedback, goal setting, knowledge of performance standards, perceived organizational support and organizational fairness, autonomy and two-way communication
    Creator: Αλεξοπούλου, Βασιλική
    Item type: Master thesis
    Scientific field: Marketing
    Υear: 2023
    School/department/institute: Athens University of Economics and Business ▶ School of Business ▶ Department of Marketing and Communication
    Institution: Athens University of Economics and Business
    Collection : ΠΥΞΙΔΑ
    RDF
    Συμπεριφορά καταναλωτή στην κατηγορία της σοκολάτας Consumer behavior in the chocolate category
    Creator: Λαδάς, Ανάργυρος
    Item type: Master thesis
    Scientific field: Marketing
    Υear: 2023
    School/department/institute: Athens University of Economics and Business ▶ School of Business ▶ Department of Marketing and Communication
    Institution: Athens University of Economics and Business
    Collection : ΠΥΞΙΔΑ
    RDF
    Εμπειρική διερεύνηση της στάσης και της αγοραστικής πρόθεσης των καταναλωτών για οργανικά προϊόντα Empirical investigation on the attitude and purchase intention of consumers towards organic products
    Creator: Μπούζα, Βασιλική
    Item type: Master thesis
    Scientific field: Marketing
    Υear: 2023
    School/department/institute: Athens University of Economics and Business ▶ School of Business ▶ Department of Marketing and Communication
    Institution: Athens University of Economics and Business
    Collection : ΠΥΞΙΔΑ
    RDF
    Καταναλωτική συμπεριφορά στον κλάδο των σουπερμάρκετ Consumer behavior in the supermarket industry
    Creator: Βαλμά, Αμαρυλλίς
    Item type: Master thesis
    Scientific field: Marketing
    Υear: 2023
    School/department/institute: Athens University of Economics and Business ▶ School of Business ▶ Department of Marketing and Communication
    Institution: Athens University of Economics and Business
    Collection : ΠΥΞΙΔΑ
    RDF
    Έρευνα για το brand image της Pull & Bear Researching Pull & Bear
    Creator: Κολέτσος, Δημήτρης
    Item type: Master thesis
    Scientific field: Marketing
    Υear: 2023
    School/department/institute: Athens University of Economics and Business ▶ School of Business ▶ Department of Marketing and Communication
    Institution: Athens University of Economics and Business
    Collection : ΠΥΞΙΔΑ
    RDF
    Μία πολυμεθοδική προσέγγιση της επωνυμίας προορισμού: η περίπτωση της Ρόδου A multimethod investigation of destination branding: the case of Rhodes
    Creator: Sarigianni, Maria-Stela, Σαρηγιάννη, Μαρία-Στέλα
    Item type: Master thesis
    Scientific field: Marketing
    Υear: 2023
    School/department/institute: Athens University of Economics and Business ▶ School of Business ▶ Department of Marketing and Communication
    Institution: Athens University of Economics and Business
    Collection : ΠΥΞΙΔΑ
    RDF
    Marketing plan στην εταιρία οινοποιίας: οινοποιητική Μονεμβασίας Γιώργος Τσιμπίδης Marketing plan for Tsimpidis Winery
    Creator: Τσατσαρώνη, Μαρία
    Item type: Master thesis
    Scientific field: Marketing
    Υear: 2023
    School/department/institute: Athens University of Economics and Business ▶ School of Business ▶ Department of Marketing and Communication
    Institution: Athens University of Economics and Business
    Collection : ΠΥΞΙΔΑ
    RDF
    Η επίδραση του χιούμορ στη διαφήμιση: πώς τα χιουμοριστικά μηνύματα επηρεάζουν τη συμπεριφορά των καταναλωτών στην ελληνική αγορά The effect of humor in advertising: how humorous messages affect consumer behavior in the Greek market
    Creator: Yiannakis, Elissavet, Γιαννάκη, Ελισάβετ
    Item type: Master thesis
    Scientific field: Marketing
    Υear: 2023
    School/department/institute: Athens University of Economics and Business ▶ School of Business ▶ Department of Marketing and Communication
    Institution: Athens University of Economics and Business
    Collection : ΠΥΞΙΔΑ
    RDF
    Πως οι πολιτικές πεποιθήσεις επηρεάζουν την καταναλωτική συμπεριφορά του ατόμου The effect of political ideology on consumer behavior: a systematic literature review using the TCCM framework
    Creator: Anastasi, Aikaterini, Αναστάση, Αικατερίνη
    Item type: Master thesis
    Scientific field: Marketing
    Υear: 2023
    School/department/institute: Athens University of Economics and Business ▶ School of Business ▶ Department of Marketing and Communication
    Institution: Athens University of Economics and Business
    Collection : ΠΥΞΙΔΑ
    RDF
    Εμπειρική διερεύνηση παραγόντων επηρεασμού της αγοραστικής πρόθεσης για νοσταλγικά προϊόντα An empirical investigation into predictors of consumers' product nostalgia proneness
    Creator: Γεωργιάδη, Χριστίνα
    Item type: Master thesis
    Scientific field: Marketing
    Υear: 2023
    School/department/institute: Athens University of Economics and Business ▶ School of Business ▶ Department of Marketing and Communication
    Institution: Athens University of Economics and Business
    Collection : ΠΥΞΙΔΑ
    RDF
    Eικόνας της μάρκας Ancho Mexican Gril Brand image Ancho Mexican Gril
    Creator: Νικολοπούλου, Μαρία
    Item type: Master thesis
    Scientific field: Marketing
    Υear: 2023
    School/department/institute: Athens University of Economics and Business ▶ School of Business ▶ Department of Marketing and Communication
    Institution: Athens University of Economics and Business
    Collection : ΠΥΞΙΔΑ
    RDF
    Η καταναλωτική συμπεριφορά στον κλάδο των σούπερ μάρκετ: μελέτη περίπτωσης Lidl A survey of consumer behaviour in the supermarket sector: the case of Lidl
    Creator: Ηλιάδης, Παναγιώτης
    Item type: Master thesis
    Scientific field: Marketing
    Υear: 2023
    School/department/institute: Athens University of Economics and Business ▶ School of Business ▶ Department of Marketing and Communication
    Institution: Athens University of Economics and Business
    Collection : ΠΥΞΙΔΑ
    RDF
    Green marketing και συμπεριφορά καταναλωτή Green marketing and consumer behavior
    Creator: Μαντζιάρης, Σταύρος
    Item type: Master thesis
    Scientific field: Marketing
    Υear: 2023
    School/department/institute: Athens University of Economics and Business ▶ School of Business ▶ Department of Marketing and Communication
    Institution: Athens University of Economics and Business
    Collection : ΠΥΞΙΔΑ
    RDF
    Μέτρηση της εταιρικής εικόνας του Ομίλου Επιχειρήσεων Σαρακάκη Corporate image measurement of Saracakis Group of Companies
    Creator: Στέφας, Κωνσταντίνος
    Item type: Master thesis
    Scientific field: Marketing
    Υear: 2023
    School/department/institute: Athens University of Economics and Business ▶ School of Business ▶ Department of Marketing and Communication
    Institution: Athens University of Economics and Business
    Collection : ΠΥΞΙΔΑ
    RDF
    Ρητορική και πρόκληση: τα συναισθήματα, οι αξίες και οι στάσεις των καταναλωτών έναντι ρητορικών προκλητικών διαφημίσεων
    Creator: Θεοδωράκης, Ιωάννης Γ.
    Item type: PhD thesis
    Scientific field: Marketing
    Υear: 2011
    School/department/institute: Athens University of Economics and Business ▶ School of Business ▶ Department of Marketing and Communication
    Institution: Athens University of Economics and Business
    Collection : ΠΥΞΙΔΑ
    RDF
    Εταιρική εικόνα στον B2B κλάδο media monitoring & analysis: μελέτη περίπτωσης: Clip News ΑΕ Corporate image in media monitoring & analysis B2B sector: the case of Clip News SA
    Creator: Σταυροπούλου, Κωνσταντίνα
    Item type: Master thesis
    Scientific field: Marketing
    Υear: 2023
    School/department/institute: Athens University of Economics and Business ▶ School of Business ▶ Department of Marketing and Communication
    Institution: Athens University of Economics and Business
    Collection : ΠΥΞΙΔΑ
    RDF
    Η στάση των Ελλήνων καταναλωτών 18-30 απέναντι στους digital influencers: τα χαρακτηριστικά ελκυστικότητας της πηγής, η σύνδεσή τους με την αντιλαμβανόμενη αξιοπιστία και με την πρόθεση για αγορά The attitude of Greek consumers towards digital influencers: source attractiveness characteristics, their connection with perceived credibility and purchase intention
    Creator: Φλαούνα, Γεωργία
    Item type: Master thesis
    Scientific field: Marketing
    Υear: 2023
    School/department/institute: Athens University of Economics and Business ▶ School of Business ▶ Department of Marketing and Communication
    Institution: Athens University of Economics and Business
    Collection : ΠΥΞΙΔΑ
    RDF
    Δημιουργία πλάνου επικοινωνίας (communications plan) για το Διεθνές Φεστιβάλ Χορού και Παραστατικών Τεχνών "Akropoditi DanceFest" Creating a communications plan for the International Dance and Performing Arts Festival "Akropoditi DanceFest"
    Creator: Αντώνενα, Ολυμπία
    Item type: Master thesis
    Scientific field: Marketing
    Υear: 2023
    School/department/institute: Athens University of Economics and Business ▶ School of Business ▶ Department of Marketing and Communication
    Institution: Athens University of Economics and Business
    Collection : ΠΥΞΙΔΑ
    RDF
    Κοινωνικό εμπόριο: κατανοώντας τη συμμετοχή των καταναλωτών Social commerce: understanding the participation of consumers
    Creator: Αρμάου, Ερασμία, Armaou, Erasmia
    Item type: Master thesis
    Scientific field: Marketing
    Υear: 2023
    School/department/institute: Athens University of Economics and Business ▶ School of Business ▶ Department of Marketing and Communication
    Institution: Athens University of Economics and Business
    Collection : ΠΥΞΙΔΑ
    RDF
    Παράγοντες επηρεασμού της τάσης για bandwagon και snob κατανάλωση προϊόντων πολυτελείας Factors influencing the tendency for bandwagon and snob consumption of luxury products
    Creator: Θανάση, Χριστίνα
    Item type: Master thesis
    Scientific field: Marketing
    Υear: 2023
    School/department/institute: Athens University of Economics and Business ▶ School of Business ▶ Department of Marketing and Communication
    Institution: Athens University of Economics and Business
    Collection : ΠΥΞΙΔΑ
    RDF
    Investigating the path through which export market orientation influences export venture performance: the role of export sales strategy and marketing capabilities
    Creator: Makri, Katerina N.
    Item type: PhD thesis
    Scientific field: Marketing
    Υear: 2014
    School/department/institute: Athens University of Economics and Business ▶ School of Business ▶ Department of Marketing and Communication
    Institution: Athens University of Economics and Business
    Collection : ΠΥΞΙΔΑ
    RDF
    Μέτρηση της εικόνας της επωνυμίας της μάρκας "Interamerican" Measuring the brand image of "Interamerican"
    Creator: Μαρίνη, Μαρία
    Item type: Master thesis
    Scientific field: Marketing
    Υear: 2023
    School/department/institute: Athens University of Economics and Business ▶ School of Business ▶ Department of Marketing and Communication
    Institution: Athens University of Economics and Business
    Collection : ΠΥΞΙΔΑ
    RDF
    Η επίδραση της πανδημίας του κορωνοϊού στην καταναλωτική συμπεριφορά The impact of Covid-19 pandemic on consumer behavior, under the prism of persistence resilience
    Creator: Benakopoulou, Erifyli, Μπενακοπούλου, Εριφύλη
    Item type: Master thesis
    Scientific field: Marketing
    Υear: 2019
    School/department/institute: Athens University of Economics and Business ▶ School of Business ▶ Department of Marketing and Communication
    Institution: Athens University of Economics and Business
    Collection : ΠΥΞΙΔΑ
    RDF
    Η επίδραση των ψυχολογικών παραγόντων στην ηλεκτρονική αυτοπαρουσίαση: μία συστηματική βιβλιογραφική επισκόπηση The effect of psychological factors on online self-presentation: a systematic literature review
    Creator: Milionis, Alexandros D., Μηλιώνης, Αλέξανδρος
    Item type: Master thesis
    Scientific field: Marketing
    Υear: 2021
    School/department/institute: Athens University of Economics and Business ▶ School of Business ▶ Department of Marketing and Communication
    Institution: Athens University of Economics and Business
    Collection : ΠΥΞΙΔΑ
    RDF
    Εφαρμογή εργαλείων επιχειρησιακής αναλυτικής με σκοπό την κατάτμηση της πελατειακής βάσης καταστήματος λιανεμπορίου, χρησιμοποιώντας δεδομένα συναλλαγών Customer segmentation in retail industry through business analysis tools, using market basket data
    Creator: Κραψίτη, Ευαγγελία
    Item type: Master thesis
    Scientific field: Marketing
    Υear: 2021
    School/department/institute: Athens University of Economics and Business ▶ School of Business ▶ Department of Marketing and Communication
    Institution: Athens University of Economics and Business
    Collection : ΠΥΞΙΔΑ
    RDF
    Η επίδραση της πανδημίας του κορονοϊού στην πολυκαναλική συμπεριφορά των καταναλωτών The impact of COVID-19 pandemic on the omnichannel consumer behavior
    Creator: Sakarellou, Amalia
    Item type: Master thesis
    Scientific field: Marketing
    Υear: 2021
    School/department/institute: Athens University of Economics and Business ▶ School of Business ▶ Department of Marketing and Communication
    Institution: Athens University of Economics and Business
    Collection : ΠΥΞΙΔΑ
    RDF

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