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Athens University of Economics and Business
School of Business
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Συμπεριφορική χρηματοοικονομική: περίπτωση αγελαίας συμπεριφοράς στην αγορά κρυπτονομισμάτων Behavioral finance: case of herding in the cryptocurrency market
Creator:
Ματσούκα, Αικατερίνη, Matsouka, Aikaterini
Item type:
Master thesis
Scientific field:
Accounting, Finance
Υear:
2023
School/department/institute:
Athens University of Economics and Business ▶ School of Business ▶ Department of Accounting and Finance
Institution:
Athens University of Economics and Business
Collection :
PYXIDA
RDF
Ανάλυση των social media και πρόβλεψη του bitcoin
Creator:
Ρουμπή, Βασιλική
Item type:
Master thesis
Scientific field:
Management of Technology and Innovation, Management Science and Operations Research
Υear:
2022
School/department/institute:
Athens University of Economics and Business ▶ School of Business ▶ Department of Management Science and Technology (1999 - ...)
Institution:
Athens University of Economics and Business
Collection :
PYXIDA
RDF
Η εταιρική κοινωνική ευθύνη ως εργαλείο στρατηγικής
Creator:
Tραμπάκουλου, Ευσταθία
Item type:
Master thesis
Scientific field:
Management Science and Operations Research
Υear:
2022
School/department/institute:
Athens University of Economics and Business ▶ School of Business ▶ Department of Business Administration
Institution:
Athens University of Economics and Business
Collection :
PYXIDA
RDF
Η καταναλωτική συμπεριφορά στον κλάδο των σούπερ μάρκετ Consumer behavior in the supermarket sector
Creator:
Άλβα, Δέσποινα-Σταυρούλα
Item type:
Master thesis
Scientific field:
Marketing
Υear:
2022
School/department/institute:
Athens University of Economics and Business ▶ School of Business ▶ Department of Marketing and Communication
Institution:
Athens University of Economics and Business
Collection :
PYXIDA
RDF
Η εξελικτική ψυχολογία στο μάρκετινγκ και τη συμπεριφορά καταναλωτή Evolutionary psychology in marketing and consumer behavior
Creator:
Φαντοπούλου, Μυρτώ
Item type:
Master thesis
Scientific field:
Marketing
Υear:
2022
School/department/institute:
Athens University of Economics and Business ▶ School of Business ▶ Department of Marketing and Communication
Institution:
Athens University of Economics and Business
Collection :
PYXIDA
RDF
Marketing και δημόσιος τομέας στην Ελλάδα: μελέτη περίπτωσης ενιαίας ψηφιακής πύλης gov.gr Marketing and the public sector in Greece: a case study of the national single digital gateway gov.gr
Creator:
Τσουκάλη, Δήμητρα
Item type:
Master thesis
Scientific field:
Marketing
Υear:
2022
School/department/institute:
Athens University of Economics and Business ▶ School of Business ▶ Department of Marketing and Communication
Institution:
Athens University of Economics and Business
Collection :
PYXIDA
RDF
Εργασιακή δέσμευση και εργασιακή ικανοποίηση
Creator:
Γράψα, Ισμήνη
Item type:
Master thesis
Scientific field:
Management Science and Operations Research
Υear:
2021
School/department/institute:
Athens University of Economics and Business ▶ School of Business ▶ Department of Business Administration
Institution:
Athens University of Economics and Business
Collection :
PYXIDA
RDF
Ανάπτυξη στρατηγικού πλάνου μάρκετινγκ και επικοινωνίας της εταιρείας Yoleni's Hellas Development of a strategic marketing and communication plan for Yoleni's Hellas
Creator:
Καμπίτσα, Παναγιώτα
Item type:
Master thesis
Scientific field:
Marketing
Υear:
2022
School/department/institute:
Athens University of Economics and Business ▶ School of Business ▶ Department of Marketing and Communication
Institution:
Athens University of Economics and Business
Collection :
PYXIDA
RDF
Η επίδραση της αγάπης προς την επωνυμία στην δια στόματος επικοινωνία, στην παραδοσιακή και την ηλεκτρονική μορφή της: μια συστηματική ανασκόπηση της βιβλιογραφίας The effect of brand love to word of mouth and to electronic word of mouth: a systematic literature review
Creator:
Ξανθάκης, Γεώργιος
Item type:
Master thesis
Scientific field:
Marketing
Υear:
2022
School/department/institute:
Athens University of Economics and Business ▶ School of Business ▶ Department of Marketing and Communication
Institution:
Athens University of Economics and Business
Collection :
PYXIDA
RDF
Η δυναμική ενσωμάτωση των κατευθυντηρίων γραμμών ESG και των οδηγιών IFRS στο πλαίσιο εταιρικής κοινωνικής ευθύνης Harmonizing transparency: the evolving dynamics of ESG integration and IFRS guidelines in corporate social responsibility reporting
Creator:
Σταχίκα, Νεκταρία, Stachika, Nektaria
Item type:
Master thesis
Scientific field:
Accounting, Finance
Υear:
2023
School/department/institute:
Athens University of Economics and Business ▶ School of Business ▶ Department of Accounting and Finance
Institution:
Athens University of Economics and Business
Collection :
PYXIDA
RDF
Αυτοματοποίηση διαδικασίας τιμολόγησης εταιρείας 3PL μέσω Python
Creator:
Μπεθάνη, Βασιλική-Αναστασία
Item type:
Master thesis
Scientific field:
Management of Technology and Innovation, Management Science and Operations Research
Υear:
2022
School/department/institute:
Athens University of Economics and Business ▶ School of Business ▶ Department of Management Science and Technology (1999 - ...)
Institution:
Athens University of Economics and Business
Collection :
PYXIDA
RDF
Παράγοντες που επηρεάζουν την αποτελεσματικότητα των πρώιμων σταδίων της διαδικασίας ανάπτυξης νέων προϊόντων: μία συστηματική ανασκόπηση της βιβλιογραφίας Factors that influence the effectiveness of the fuzzy front end of new product development: a systematic literature review
Creator:
Παπασταματίου, Γεώργιος
Item type:
Master thesis
Scientific field:
Marketing
Υear:
2022
School/department/institute:
Athens University of Economics and Business ▶ School of Business ▶ Department of Marketing and Communication
Institution:
Athens University of Economics and Business
Collection :
PYXIDA
RDF
Διερεύνηση της επίδρασης των χαρακτηριστικών των influencer στις αξιολογήσεις των καταναλωτών Investigating the impact of influencer characteristics on consumer evaluations
Creator:
Angeletou, Panagiota, Αγγελέτου, Παναγιώτα
Item type:
Master thesis
Scientific field:
Marketing
Υear:
2022
School/department/institute:
Athens University of Economics and Business ▶ School of Business ▶ Department of Marketing and Communication
Institution:
Athens University of Economics and Business
Collection :
PYXIDA
RDF
Διερεύνηση της επίδρασης του ψηφιακού μετασχηματισμού στις επιχειρήσεις και οι απαραίτητες δεξιότητες του ανθρώπινου δυναμικού στην ψηφιακή εποχή An investigation of the impact of digital transformation on the business model and on the necessary skills in the digital era
Creator:
Δρογώση, Μαρία
Item type:
Master thesis
Scientific field:
Marketing
Υear:
2022
School/department/institute:
Athens University of Economics and Business ▶ School of Business ▶ Department of Marketing and Communication
Institution:
Athens University of Economics and Business
Collection :
PYXIDA
RDF
Μελέτη των υλικών και άυλων χαρακτηριστικών που επηρεάζουν την προθυμία των καταναλωτών να πληρώσουν ένα επιπλέον χρηματικό ποσό στον κλάδο της ελληνικής craft μπύρας Investigating the tangible and intangible attributes that influence willingness to pay a price premium in the Greek craft beer sector
Creator:
Papanikolaou Georgios, Παπανικολάου, Γεώργιος
Item type:
Master thesis
Scientific field:
Marketing
Υear:
2022
School/department/institute:
Athens University of Economics and Business ▶ School of Business ▶ Department of Marketing and Communication
Institution:
Athens University of Economics and Business
Collection :
PYXIDA
RDF
Νευρομάρκετινγκ: θεωρητική προσέγγιση, πρακτικές εφαρμογές και συμμετοχή καταναλωτών σε έρευνες νευρομάρκετινγκ εταιρειών Neuromarketing: theoretical approach, practical applications and consumer participation in corporate neuromarketing research
Creator:
Μπέλλου, Έλλη
Item type:
Master thesis
Scientific field:
Management Science and Operations Research
Υear:
2023
School/department/institute:
Athens University of Economics and Business ▶ School of Business ▶ Department of Business Administration
Institution:
Athens University of Economics and Business
Collection :
PYXIDA
RDF
Ψηφιακός μετασχηματισμός στις αποθήκες Improving warehouse operations—digitally
Creator:
Καρύτσιου, Γιαννούλα
Item type:
Master thesis
Scientific field:
Management of Technology and Innovation, Management Science and Operations Research
Υear:
2022
School/department/institute:
Athens University of Economics and Business ▶ School of Business ▶ Department of Management Science and Technology (1999 - ...)
Institution:
Athens University of Economics and Business
Collection :
PYXIDA
RDF
Παράγοντες που επηρεάζουν τη χρήση omnichannel στην εστίαση Factors that influence the use of omnichannel in restaurants
Creator:
Κιοτσέκογλου, Αργυρώ
Item type:
Master thesis
Scientific field:
Marketing
Υear:
2022
School/department/institute:
Athens University of Economics and Business ▶ School of Business ▶ Department of Marketing and Communication
Institution:
Athens University of Economics and Business
Collection :
PYXIDA
RDF
Ανίχνευση απειλών για την ασφάλεια του υλικού μέσω αποτυπωμάτων Detecting hardware security threats through fingerprinting
Creator:
Αλεξάκης, Κωνσταντίνος
Item type:
Master thesis
Scientific field:
Management of Technology and Innovation, Management Science and Operations Research
Υear:
2022
School/department/institute:
Athens University of Economics and Business ▶ School of Business ▶ Department of Management Science and Technology (1999 - ...)
Institution:
Athens University of Economics and Business
Collection :
PYXIDA
RDF
Πολιτιστικό μάρκετινγκ: βέλτιστες πρακτικές για τον σύγχρονο ελληνικό πολιτισμό Cultural marketing: best practices for contemporary Greek culture
Creator:
Αγγελάκης, Εμμανουήλ
Item type:
Master thesis
Scientific field:
Marketing
Υear:
2022
School/department/institute:
Athens University of Economics and Business ▶ School of Business ▶ Department of Marketing and Communication
Institution:
Athens University of Economics and Business
Collection :
PYXIDA
RDF
Μελετώντας τον αντίκτυπο του self-concept congruence στη συμπεριφορά του καταναλωτή στο πλαίσιο της βιομηχανίας πολυτελών προϊόντων μόδας Investigating the impact of self-concept congruence on consumer behavior in the context of luxury fashion industry
Creator:
Σκάλτσα, Αγγελική, Skaltsa, Angeliki
Item type:
Master thesis
Scientific field:
Marketing
Υear:
2022
School/department/institute:
Athens University of Economics and Business ▶ School of Business ▶ Department of Marketing and Communication
Institution:
Athens University of Economics and Business
Collection :
PYXIDA
RDF
Πρόβλεψη επιτυχίας σουτ στο NBA Predict shot success in NBA
Creator:
Pliatsikas, Anastasios, Πλιάτσικας, Αναστάσιος
Item type:
Master thesis
Scientific field:
Management of Technology and Innovation, Management Science and Operations Research
Υear:
2022
School/department/institute:
Athens University of Economics and Business ▶ School of Business ▶ Department of Management Science and Technology (1999 - ...)
Institution:
Athens University of Economics and Business
Collection :
PYXIDA
RDF
Ανάλυση δεδομένων σε δεδομένα COVID-19 για την Ελλάδα Data analysis in COVID-19 data for Greece
Creator:
Μαλλιοπούλου, Βασιλική, Malliopoulou, Vasiliki
Item type:
Master thesis
Scientific field:
Management of Technology and Innovation, Management Science and Operations Research
Υear:
2021
School/department/institute:
Athens University of Economics and Business ▶ School of Business ▶ Department of Management Science and Technology (1999 - ...)
Institution:
Athens University of Economics and Business
Collection :
PYXIDA
RDF
Η επίδραση της πανδημίας Covid-19 στο ηλεκτρονικό εμπόριο The impact of Covid-19 pandemic on e-commerce
Creator:
Παπαδιώτη, Αικατερίνη
Item type:
Master thesis
Scientific field:
Management Science and Operations Research
Υear:
2022
School/department/institute:
Athens University of Economics and Business ▶ School of Business ▶ Department of Business Administration
Institution:
Athens University of Economics and Business
Collection :
PYXIDA
RDF
Η χρήση των εργαλείων της αρχιτεκτονικής των επιλογών στο βιώσιμο τουρισμό: μία συστηματική ανασκόπηση της βιβλιογραφίας The use of choice architecture tools in sustainable tourism: a systematic literature review
Creator:
Chortis, Antonis, Χόρτης, Αντώνης
Item type:
Master thesis
Scientific field:
Marketing
Υear:
2022
School/department/institute:
Athens University of Economics and Business ▶ School of Business ▶ Department of Marketing and Communication
Institution:
Athens University of Economics and Business
Collection :
PYXIDA
RDF
Μελέτη επιδράσεων πανδημίας στην εμπειρία καταναλωτή στο πανκαναλικό περιβάλλον: η περίπτωση του τραπεζικού κλάδου
Creator:
Κοτρώνη, Άννα
Item type:
Master thesis
Scientific field:
Management of Technology and Innovation, Management Science and Operations Research
Υear:
2022
School/department/institute:
Athens University of Economics and Business ▶ School of Business ▶ Department of Management Science and Technology (1999 - ...)
Institution:
Athens University of Economics and Business
Collection :
PYXIDA
RDF
Η επίδραση της τοποθέτησης προϊόντος στις ταινίες The influence of product placement in movies
Creator:
Παπαδάκη, Σοφία
Item type:
Master thesis
Scientific field:
Marketing
Υear:
2021
School/department/institute:
Athens University of Economics and Business ▶ School of Business ▶ Department of Marketing and Communication
Institution:
Athens University of Economics and Business
Collection :
PYXIDA
RDF
Αξιολόγηση της αμιγούς εξ αποστάσεως εκπαίδευσης εν μέσω της πανδημίας του Covid-19, σε μεταπτυχιακά προγράμματα του τομέα διοικητικής επιστήμης και τεχνολογίας Evaluation of distance education during the Covid-19 pandemic, in postgraduate programs of management science and technology department
Creator:
Αράπκουλε, Γεωργία
Item type:
Master thesis
Scientific field:
Management of Technology and Innovation, Management Science and Operations Research
Υear:
2022
School/department/institute:
Athens University of Economics and Business ▶ School of Business ▶ Department of Management Science and Technology (1999 - ...)
Institution:
Athens University of Economics and Business
Collection :
PYXIDA
RDF
Καταναλωτική συμπεριφορά στον κλάδο των σούπερ μάρκετ και μελέτη των συνταξιούχων καταναλωτών Consumer behaviour in the supermarket sector: an empirical study of retirees
Creator:
Χατζοπούλου, Μαγδαληνή
Item type:
Master thesis
Scientific field:
Marketing
Υear:
2022
School/department/institute:
Athens University of Economics and Business ▶ School of Business ▶ Department of Marketing and Communication
Institution:
Athens University of Economics and Business
Collection :
PYXIDA
RDF
Ανάπτυξη εξειδικευμένης πλατφόρμας προηγμένων υπηρεσιών: συνδυάζοντας τάσεις και τεχνολογία για προσωποποιημένη ευεξία Development of a specialized platform for advanced services: combining trends and technology for personalized well-being
Creator:
Νικολιδάκη, Δέσποινα
Item type:
Master thesis
Scientific field:
Management Science and Operations Research
Υear:
2025
School/department/institute:
Athens University of Economics and Business ▶ School of Business ▶ Department of Business Administration
Institution:
Athens University of Economics and Business
Collection :
PYXIDA
RDF
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