This study contributes to the understanding of the visiting friends and relatives (VFR) travel segment,
as it focuses on the use of internal and external information sources for travel consumer behaviour, discussing
the implications of distribution channels. The data are representative of the province of Arcadia, Greece, serving
as a research field of a longitudinal study. The results of the research give the industry the possibility of
improving information distribution systems and an understanding of VFR travellers’ consumer behaviour in
order to make adequate marketing decisions.
(EN)
2nd Advances in hospitality and tourism marketing and management conference
(EN)
Τεχνολογικό Εκπαιδευτικό Ίδρυμα Αθήνας. Σχολή Διοίκησης και Οικονομίας. Τμήμα Διοίκησης Επιχειρήσεων. Κατεύθυνση Διοίκηση Τουριστικών Επιχειρήσεων και Επιχειρήσεων Φιλοξενείας
(EL)
