Poultry breeding, meat processing and trade business plan for a new company

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2012 (EL)
Poultry breeding, meat processing and trade business plan for a new company (EN)

Hrisafov, Boris (EN)
Stojkovski, Goran (EN)

Souitaris, Evangelos (EN)
Chatzoglou, Prodromos (EN)
Vlachos, Dimitrios (EN)
School of Economics, Business Administration and Legal Studies, Executive MBA (EN)

Food quality, safety and integrity are vital to all points along the meat supply chain. Today’s consumers want to have fresh, naturally bred and healthy piece of easy digestible meat, produced by high sanitary equipment, in an hygienic environment and checked by a veterinarian. In addition to this, the product has to be distributed by appropriate vehicles, in a nice package at the right place, right time and affordable price. Therefore, if a company that produces and distributes meat wants to be a successful one and to build market share, it would have to meet consumers’ requirements for healthy, natural food and make them feel privileged by consuming its products. The core purpose of this project is to create a business plan for a new established company for breeding, production and trade with poultry in the emerging market of RM. The new company will dedicate time and put effort, knowledge and experience to achieve highest possible results. The plant will be equipped with new high-tech machines and will have its own veterinary department, which will be responsible the technological process to meet the veterinary standards and local health regulations. The production at the beginning would be intended for the domestic market only and would be dominantly consisted of fresh products. Frozen products will be considered only if required by partners and on contract basis. The production process will not begin with the phase of breeding the imported broilers, but with the phase of own broiler production with a possibility for supervision of all the phases. Compared with the competitors on the local market, the new company would be the only backwards vertically integrated company in the industry. This will contribute to the reduction of production cost by at least 5% compared to the Pilko DOO, the biggest competitor in the domestic market. Estimated financial results show that the investment has a positive NPV of 1.308.025 EUR in a project life period of 10 years, with discount rate of 15%. Skilled and well-selected employees, as well as experienced and knowledgeable management, will have an important role in establishing quality as company’s culture and in the overall success of the company. Packed in the hygienic package, which emphasis the freshness and naturalness of the chicken meat produced, the new company’s products would become an important part in the everyday dishes of the modern families. (EN)


Διεθνές Πανεπιστήμιο της Ελλάδος (EL)
International Hellenic University (EN)


School of Economics and Business Administration, Executive MBA programme (EN)

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