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The present and future of loyalty programs in airline and hospitality industry: The Covid Era

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Διεθνές Πανεπιστήμιο της Ελλάδος   

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Ιδρυματικό Αποθετήριο Διεθνούς Πανεπιστημίου Ελλάδος (ΔΙΠΑΕ)   

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The present and future of loyalty programs in airline and hospitality industry: The Covid Era (EN)
Barda, Athina (EN)
Stalidis, Georgios (EL)
S, S (EN)
masterThesis
2022-09-15
2022-09-15T07:07:56Z
2021-12
This dissertation was written as a part of the MSc in e-Business & Digital Marketing at the International Hellenic University. Loyalty programs are a part of our everyday life. People seem to be very keen on them, as they use them from a simple membership to their local grocery store to a membership in an airline company. Consumers have access to online information and in that way, they can find the loyalty program that suits them the most, that provides them with the best user experience, and thus that enhances their commitment to it. The objective of this study is to identify the existing practices that the biggest airline companies and hotel chains use worldwide, what they provide to members, and how people react to those offerings. In that way, a closer look at the engagement to loyalties is achieved. For that reason, an online questionnaire was created and distributed online, with 100 responses in total, with the majority of them declaring that they prefer to be specially treated based on their preferences from previous experiences. Loyalty programs seem to be a part of peoples’ everyday life and it is becoming increasingly popular, especially in the tourism sector. (EN)
engagement (EN)
loyalty programs (EN)
rewards (EN)
tiers and benefits (EN)
Αγγλική γλώσσα
School of Science and Technology, MSc in e-Business and Digital Marketing
School of Science and Technology, Master οf Science (MSc) in E-Business & Digital Marketing (EN)
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Διεθνές Πανεπιστήμιο της Ελλάδος
Ιδρυματικό Αποθετήριο Διεθνούς Πανεπιστημίου Ελλάδος (ΔΙΠΑΕ)
University Center of International Programmes of Studies (UCIPS)
Master Theses



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